What drives your marketing efforts? Do you start every year with a plan that you regularly tweak based on sales and events, or do you respond immediately to whatever happens on a weekly basis? Whatever the case is true for you and your business, what you need to do is make sure that you’re including […]
It’s great to have plenty of visitors to your site or landing page, but the true measurement of your online marketing success is how many of these people you actually convert. If prospects don’t linger, read your content, or provide contact information, you’re not driving sales. To make the most of your efforts, you need […]
Conversion optimization bridges the gap between art and science and even for the most experienced marketers; it can feel like groping around in the dark. Every step prior to the optimization, SEO, landing page design, audience targeting and all the rest have to be tuned just right. What is the best legitimate shortcut that you […]
Inbound marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others […]
The influence of Google Maps on navigation today can never be underestimated. But did you realize how important this digital tool is for helping you get found through mobile devices? Through Google Map Maker — the software provided by Google that allows anyone to add and update information found on Google Maps and Google Earth […]
Let’s get to the point, Instagram is the world’s biggest photo sharing site. With over 400 million active users (i.e. 20% of the Internet users) sharing over 80 million photos every day, there is so much happening on this network. If you are not using Instagram for business, then you may be missing something. Don’t dismiss […]
Marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others are […]
Given the rise of the use of smartphones and better Internet connectivity almost everywhere, local search has grown significantly, and most businesses today needs to optimize their online presence for local searches. Local SEO is all about providing relevant results to the searcher based on her location. If you input “best coffee house” in your […]
Inbound. Outbound. Upside-down-bound. As a business owner, you may be sick to death of hearing all these terms thrown around, and yet, you’re still not really clear on what they mean and how they differ from good old regular “marketing.” If you’re using social media, email, blogging, and a few other tools to spread the […]
Even if you’re new to content marketing, you’re probably familiar with two companies that are leading the industry in conversion rate optimization (CRO): Unbounce and KISSmetrics. These organizations have mastered the art of using analytics and user behaviors to improve the performance of their site content. Figuring out what visitors are seeking and providing them […]
