Is Your B2B Sales Process a Competitive Differentiator?

With  5.72 million B2B businesses in America, it goes without saying that running a B2B company is challenging in such a highly competitive environment. And yet, not that many firms are doing a great job at the sales process: recent research shows that only 52% of B2B buyers were satisfied with their last buying experience. […]

104 Facts You Don’t Know About Mobile Marketing

We were writing about the rise of mobile (“Mobilegeddon”) a couple of years ago. Yet, even with the meteoric growth in mobile marketing, it still represents one of the newest and most important forms of digital marketing present on the market. For those who do not know, it provides customers with personalized information, promoting services, […]

How to Align Executives and Marketing Staff to Achieve Sales Goals

Even the most well-oiled corporation can suffer from one major issue: the gap between executives and employees, especially when it comes to their perceptions and approaches to marketing. Given that leaders may not be involved in the day-to-day tasks and decision-making, they may have a vastly different opinion of the direction that a company’s marketing […]

Content Marketing: 55 Proven Ways to Help your Business

How can you know for sure you’re getting the best out of your website or Facebook page? No matter what tools you’re using, the statistics say the same: content marketing is the most powerful booster for your business. 85% of marketers worldwide use it to get more traffic and sales. And it’s not that much […]

Case Studies: How to Improve Your Snapchat Marketing

What drives your marketing efforts? Do you start every year with a plan that you regularly tweak based on sales and events, or do you respond immediately to whatever happens on a weekly basis? Whatever the case is true for you and your business, what you need to do is make sure that you’re including […]

Conversion Rate Optimization 101

It’s great to have plenty of visitors to your site or landing page, but the true measurement of your online marketing success is how many of these people you actually convert. If prospects don’t linger, read your content, or provide contact information, you’re not driving sales. To make the most of your efforts, you need […]

How You Can Cheat with Conversion Optimization

Conversion optimization bridges the gap between art and science and even for the most experienced marketers; it can feel like groping around in the dark. Every step prior to the optimization, SEO, landing page design, audience targeting and all the rest have to be tuned just right.  What is the best legitimate shortcut that you […]

What is Inbound Marketing?

Inbound marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others […]

How to Build an Authoritative Google Map Maker Profile

The influence of Google Maps on navigation today can never be underestimated. But did you realize how important this digital tool is for helping you get found through mobile devices? Through Google Map Maker — the software provided by Google that allows anyone to add and update information found on Google Maps and Google Earth […]

Instagram for Business: 6 Actionable Ways to Promote Your Products

Let’s get to the point, Instagram is the world’s biggest photo sharing site. With over 400 million active users (i.e. 20% of the Internet users) sharing over 80 million photos every day, there is so much happening on this network. If you are not using Instagram for business, then you may be missing something. Don’t dismiss […]