Marketing teams whose primary focus is on the number of new leads generated for their website are often met with disgruntled sales reps that challenge the quality of those produced leads. Without a clear definition of what qualifies as a “good fit lead,” marketing and sales teams will continue to be at odds, causing hot […]
Once you launched your business, you realized that being an entrepreneur takes considerable time and effort. From the start, you wore many hats – from sales and marketing to finance and customer support. You were virtually a one-person show focused on survival. The time has come to take the next steps and grow your business, […]
As you begin to fill your CRM with leads and opportunities, the need for a solid lead-nurturing strategy becomes more apparent. Allowing “bad timing” or “not-ready” leads to fall by the wayside could result in the loss of future revenue for your business. In this article, we’ll discuss lead nurturing best practices to keep your […]
The most successful B2B companies use relationship selling to increase sales — focusing on client relationships and providing value. Relationship selling is a “customer-centric” sales mentality, where the sales rep develops a relationship with the prospect providing value and assistance throughout each stage of their buying journey. Unlike the traditional transactional sale, where the product […]
As described by Investopedia, value is the monetary, material, or assessed worth of an asset, good, or service. In the business-to-business (B2B) world, it’s what everyone desires. Think about it… let’s assume that your software-as-a-service (SaaS) business provides companies with customer relationship management (CRM) software. To gain and keep a competitive edge, you need a […]
Email newsletters provide readers with essential information about your business, such as announcements, engaging and informative content, and promotions. This form of communication was designed to keep your audience informed and updated and give you leverage to nurture subscribers and build the trust that is essential for them to purchase from you – whether immediately […]
The past few years have been unlike any other, in recent history, and if you’re like many other small and medium-sized businesses (SMBs) you’re looking for ways to give your revenue a boost without breaking the bank. Look no further… in this article, we’ll discuss how SMBs can benefit from inbound marketing. While it’s not […]
Qualifying prospects for mutual fit is crucial. The more qualified leads you’re able to identify, the more potential business your agency can win. However, identifying and qualifying these “good fit leads” can be a struggle; as buyers are empowered with the ability to research and make assumptions about your product or service without ever having […]
Marketing has never been tougher. Customers are more connected, they are consuming more and more content via the Web through more and different mobile devices, and they are just more demanding. They want to get their questions answered (without talking to a sales rep), find what interests them, make educated choices, and feel in control […]
How can you know for sure you’re getting the best out of your website or Facebook page? No matter what tools you’re using, the statistics say the same: content marketing is the most powerful booster for your business. 85% of marketers worldwide use it to get more traffic and sales. And it’s not that much […]
