Email newsletters provide readers with essential information about your business, such as announcements, engaging and informative content, and promotions. This form of communication was designed to keep your audience informed and updated and give you leverage to nurture subscribers and build the trust that is essential for them to purchase from you – whether immediately […]
The past few years have been unlike any other, in recent history, and if you’re like many other small and medium-sized businesses (SMBs) you’re looking for ways to give your revenue a boost without breaking the bank. Look no further… in this article, we’ll discuss how SMBs can benefit from inbound marketing. While it’s not […]
Marketing has never been tougher. Customers are more connected, they are consuming more and more content via the Web through more and different mobile devices, and they are just more demanding. They want to get their questions answered (without talking to a sales rep), find what interests them, make educated choices, and feel in control […]
How can you know for sure you’re getting the best out of your website or Facebook page? No matter what tools you’re using, the statistics say the same: content marketing is the most powerful booster for your business. 85% of marketers worldwide use it to get more traffic and sales. And it’s not that much […]
Account-based marketing is a newer approach to marketing that focuses on personalized and targeted marketing tactics. The major difference between traditional marketing and account-based is that the focus has shifted from a single person or lead to an entire account. Marketing automation can make account-based marketing easier to implement and execute, because it allows you […]
Inbound marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others […]
Marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others are […]
Inbound. Outbound. And everything in between. If you’re a business owner, you’ve probably heard these terms a hundred times—yet still wonder what they actually mean in practice. Here’s the simplest way to think about it: Inbound marketing earns attention by helping people find you when they’re actively researching. Outbound marketing pushes messages out to people […]
Ever notice how some products just don’t get it? The tools and solutions they propose seem to be a good fit but as you dig into the demos and details, you realize they’re more work than they’re worth. That was the case for the team at GuavaBox, an inbound marketing agency. The team ended up […]
This is the last post in our series of five steps to landing page success. Let’s do a quick recap of what we’ve covered so far: Starting by defining your landing page goals and metrics Then creating a successful landing page (and what that looks like) Measuring the performance of your landing page Then creating […]
