5 Books to Read Now to Help You Grow Your Business in 2015

Reading Time: 4 minutes

In today’s fast-paced world of reports, blog posts, and social updates, it’s easy to forget the importance of digging into a subject with a book. Reading a book opens up new ideas. It gives you fresh insight and alternate viewpoints. After finishing a well-written, well-thought out book, you’re left feeling empowered. Taking action after you’ve […]

3 Marketing Automation Strategies That Will Make You Look Smarter and Save You Time

Reading Time: 5 minutes

It’s the buzzword heard around the industry: “Marketing Automation.” But what does it really mean for your business? Marketing automation employs software to complete necessary marketing tasks. With the amount of technology available today more marketers are harnessing this convenience to automate marketing strategies – and they’re looking better in the process. Here are three […]

How to Growth Hack Your Software Company

Reading Time: 5 minutes

As a software developer you are an expert in creating powerful systems and processes for your customers, but what about for your business? Introducing Growth Hacking Growth hacking is a concept coined by Sean Ellis, a one-man self-proclaimed growth hacker, who helped software companies expand their user base. Often times these strategies are unconventional – […]

5 Tips to Take Your CRM Beyond the Basics

Reading Time: 5 minutes

You hired a team of professionals but no matter how skilled these people are, without the proper tools, their jobs become exponentially more difficult. The Customer Relationship Management (CRM) tool you use in your business sets the tone in your company. It shows how your team will work with customers, and it shows customers what […]

Free Trial vs. Freemium: Which Works in SaaS?

Reading Time: 5 minutes

For years it was standard practice: handing out free trials like they were candy and it was Halloween. Now, more SaaS producers are shifting gears and taking a step back from the Free Trial and Freemium models. Are they really working? The Problem With Free Trials Free trials are so common these days that consumers […]

8 Ways B2B Companies Can Reach Customers Through Social Media

Reading Time: 5 minutes

You post regularly but you haven’t quite managed to reach new customers using social media. No one’s clicking, no one’s commenting, and you’re watching your engagement numbers dwindle. It’s a frustrating time for B2B companies. With a few tweaks you can turn that frustration around. Here are eight ways to improve your social media marketing, reach […]

Social Media Strategy for Technology Companies

Reading Time: 5 minutes

Social media strategy differs for every type of business. Technology companies require a different approach from, say, your typical shoe store. Here are some recommendations for social media strategy for technology companies to help you optimize your social media strategy for best results. First, Why You Need a Strategy Strategy, you say, why bother with […]

5 Marketing Tasks Your Sales Team Needs to Know How to Do

Reading Time: 4 minutes

Sales and marketing teams are notorious for working independently toward a common goal. To align your sales team with your marketing strategies, here are five tasks they need to know. Market Research. A little bit of market research goes a long way in the sales world. Your top salesman will have a significantly harder time […]

How to Write a Killer Guest Blog Post

Reading Time: 5 minutes

Guest blogging is one of the best and easiest ways to spread the word about your business. When done right, it’s highly effective. When done wrong, you risk losing your opportunity with the readers. Here are a few tips to help you write a killer guest blog post. Get to Know the Audience Before you […]

The 8 Best SEO Tools for Any Business

Reading Time: 5 minutes

If you thought 2014 was big for SEO, just wait until 2015, which looks to bring content marketing and SEO into the limelight even more. But even if Google updates its search algorithms monthly, you can ensure that your content is always at the top of results with the best SEO tools out there. SEO […]