For years it was standard practice: handing out free trials like they were candy and it was Halloween. Now, more SaaS producers are shifting gears and taking a step back from the Free Trial and Freemium models. Are they really working? The Problem With Free Trials Free trials are so common these days that consumers […]
Social media strategy differs for every type of business. Technology companies require a different approach from, say, your typical shoe store. Here are some recommendations for social media strategy for technology companies to help you optimize your social media strategy for best results. First, Why You Need a Strategy Strategy, you say, why bother with […]
Sales and marketing teams are notorious for working independently toward a common goal. To align your sales team with your marketing strategies, here are five tasks they need to know. Market Research. A little bit of market research goes a long way in the sales world. Your top salesman will have a significantly harder time […]
Guest blogging is one of the best and easiest ways to spread the word about your business. When done right, it’s highly effective. When done wrong, you risk losing your opportunity with the readers. Here are a few tips to help you write a killer guest blog post. Get to Know the Audience Before you […]
The best SEO tools for 2026 cover four jobs: keyword and question research, technical auditing, performance measurement, and AI search visibility tracking. Ranking in Google is no longer the whole game. Buyers now research in ChatGPT, Gemini, Perplexity, and Google AI Overviews, so your toolkit needs to measure where AI engines cite you, not just […]
Let’s make 2015 the year you nail your inbound marketing strategy! To get you started, here are some resolutions you can add to your list. Resolution #1: I Will Better Qualify My Leads Getting a “ton of leads” isn’t as awesome as it sounds…if they’re not qualified. Every content marketing offer you create should be […]
