Engage Your Employees

Business Purpose: Things to Do to Engage Your Employees

I’ve been thinking a lot about how people can tap into the “power of purpose.” When I discuss business purpose and mission with company leaders, most get excited, especially business founders and owners. That’s not always what happens throughout the organization, however. How can you get front-line workers engaged and enthusiastic about their work for […]

Leadership

Leadership Style: Should Founders Be CEOs?

In a popular post about Why We Prefer Founding CEOs, venture funding expert Ben Horowitz at Andreessen Horowitz defend their preference for start up companies run by the founder: “The macro reason: that’s the way most of the great technology companies have been built. At Andreessen Horowitz, our primary goal is to invest in the […]

Red King_Positioning

Business Purpose: What Do You Stand For?

Leaders who have a clearly articulated purpose for their business and who are driven to make a difference can inspire people to overcome insurmountable odds, according to author Roy M. Spence, Jr. in It’s Not What You Sell, It’s What You Stand For. “Life is short, so live it out doing something that you care […]

Social Media

Social Media Overwhelm: 4 Things to Ignore

Have you noticed how fast things are changing? It’s easy to get overwhelmed when it comes to marketing strategies, social media updates, and staying up with what customers want. And now mobile devices require changes in the way your messages are delivered. I think many professionals welcome the shift in marketing strategies away from advertising […]

blog ideas

20 Ideas for Blog Posts

Sometimes it can be tough to come up with new ideas for blog articles. Below are twenty ideas to help you brainstorm fresh topics. 1. Share or discuss the latest research or white papers (yours or industry related). 2. Post educational information or “how to” tips (general or product specific). 3. Discuss a problem in your industry. […]