Reading Time: 1 minute
Leadership

Leadership Style: Should Founders Be CEOs?

Reading Time: 4 minutes

In a popular post about Why We Prefer Founding CEOs, venture funding expert Ben Horowitz at Andreessen Horowitz defend their preference for start up companies run by the founder: “The macro reason: that’s the way most of the great technology companies have been built. At Andreessen Horowitz, our primary goal is to invest in the […]

Red King_Positioning

Business Purpose: What Do You Stand For?

Reading Time: 4 minutes

Leaders who have a clearly articulated purpose for their business and who are driven to make a difference can inspire people to overcome insurmountable odds, according to author Roy M. Spence, Jr. in It’s Not What You Sell, It’s What You Stand For. “Life is short, so live it out doing something that you care […]

Strategy

Purpose: Connecting Tasks, Goals, and Strategy to “Why”

Reading Time: 3 minutes

In my last post I mentioned performance reviews and how important it is when setting individual goals to “look up” to departmental and corporate strategy. All employee tasks contribute to the overall business strategy but unless you’re making that clear to each member of the team, they may not realize it. Don’t miss an opportunity […]

Visitors to website funnel

Look Up: How Corporate Strategy Informs Department & Individual Goals

Reading Time: 4 minutes

It’s annual review time for one of my clients. This got me thinking about the top-down impact of corporate strategy. It impacts everything yet you’d be surprised how many managers are not thinking about their employees’ goals in light of the corporate strategy. They don’t connect the dots from employee and individual contributor goals to departmental […]

Social Media

Social Media Overwhelm: 4 Things to Ignore

Reading Time: 5 minutes

Have you noticed how fast things are changing? It’s easy to get overwhelmed when it comes to marketing strategies, social media updates, and staying up with what customers want. And now mobile devices require changes in the way your messages are delivered. I think many professionals welcome the shift in marketing strategies away from advertising […]

blog ideas

20 Ideas for Blog Posts

Reading Time: 3 minutes

Sometimes it can be tough to come up with new ideas for blog articles. Below are twenty ideas to help you brainstorm fresh topics. 1. Share or discuss the latest research or white papers (yours or industry related). 2. Post educational information or “how to” tips (general or product specific). 3. Discuss a problem in your industry. […]

Marketing and strategy

The Next Shift in Marketing: Mobile and Local Marketing

Reading Time: 5 minutes

Social media, blogging and search engine optimization (SEO) have led to substantial shifts in the way companies market themselves. There is even a new term, “inbound marketing” to represent this new marketing paradigm.  Predicated on the idea that by creating great, helpful and relevant content and engaging customers in online conversation, a company can draw […]