Marketing and strategy

The Next Shift in Marketing: Mobile and Local Marketing

Social media, blogging and search engine optimization (SEO) have led to substantial shifts in the way companies market themselves. There is even a new term, “inbound marketing” to represent this new marketing paradigm.  Predicated on the idea that by creating great, helpful and relevant content and engaging customers in online conversation, a company can draw […]

Social media

Customer-Driven Innovation: How Social Media is Changing How We Innovate

Companies like Starbucks, Nokia, P&G, and BMW are using social media to transform the way they innovate. Starbucks launched My Starbucks Idea, a website to crowdsource ideas for their products, customer experience, and social responsibility programs using Force.com, a cloud computing application offered by customer relationship management (CRM) and cloud computing juggernaut Salesforce.com. Starbucks has […]

Social Media: Get in The Game, or Don’t

Taking on social media for your business is an all or nothing proposition. By that, I don’t mean go out and set up company accounts and profiles for every social media network on the planet. Not only is that impractical, but it can damage your company’s brand rather than enhance it.  As more and more […]

Lead

3 Key Elements of a Quality Lead

According to insights for Lead Generation in 2011 from Marketo, companies that wish to stay ahead of the competition will continue to mature their lead generation capabilities, such as adding lead scoring and improving the data quality. However, without capturing key information, there’s no chance to initiate lead scoring or improve lead nurturing campaigns. So, […]

Google Pages

Google Pages: We waited for this?

Color me unimpressed with Google Pages so far. So it seems business owners have been waiting for four months for the following slew of features: * The ability to create a business page that is distinct from your own personal page…oookay, but so what?  This is what we’ve been expecting as the most fundamental capability […]

Mobile Marketing

How Mobile Technology Impacts Marketing

Social media, blogging and search engine optimization (SEO) have led to substantial shifts in the way companies market themselves. There is even a new term, “inbound marketing” to represent this new marketing paradigm. Predicated on the idea that by creating helpful, relevant content and engaging customers in online conversation, a company can draw customers to […]

Hand pulling up arrow

What Do Top B2B Marketers Do to Improve ROI?

The Aberdeen Group recently released their report on Anlytics for the CMO: How Best In Class Marketers Use Analytics to Drive More Insight. In it, Peter Ostrow highlights the pressures faced by marketing executives to deliver and measure tangible results to the top line revenue and how the best-in-class marketers are doing so. Not surprisingly, […]