Marketing and strategy

The Next Shift in Marketing: Mobile and Local Marketing

Social media, blogging and search engine optimization (SEO) have led to substantial shifts in the way companies market themselves. There is even a new term, “inbound marketing” to represent this new marketing paradigm.  Predicated on the idea that by creating great, helpful and relevant content and engaging customers in online conversation, a company can draw […]

Social media

Customer-Driven Innovation: How Social Media is Changing How We Innovate

Companies like Starbucks, Nokia, P&G, and BMW are using social media to transform the way they innovate. Starbucks launched My Starbucks Idea, a website to crowdsource ideas for their products, customer experience, and social responsibility programs using Force.com, a cloud computing application offered by customer relationship management (CRM) and cloud computing juggernaut Salesforce.com. Starbucks has […]

Social Media: Get in The Game, or Don’t

Taking on social media for your business is an all or nothing proposition. By that, I don’t mean go out and set up company accounts and profiles for every social media network on the planet. Not only is that impractical, but it can damage your company’s brand rather than enhance it.  As more and more […]

Lead

3 Key Elements of a Quality Lead

According to insights for Lead Generation in 2011 from Marketo, companies that wish to stay ahead of the competition will continue to mature their lead generation capabilities, such as adding lead scoring and improving the data quality. However, without capturing key information, there’s no chance to initiate lead scoring or improve lead nurturing campaigns. So, […]

Google Pages

Google Pages: We waited for this?

Color me unimpressed with Google Pages so far. So it seems business owners have been waiting for four months for the following slew of features: * The ability to create a business page that is distinct from your own personal page…oookay, but so what?  This is what we’ve been expecting as the most fundamental capability […]

Mobile Marketing

How Mobile Technology Impacts Marketing

Social media, blogging and search engine optimization (SEO) have led to substantial shifts in the way companies market themselves. There is even a new term, “inbound marketing” to represent this new marketing paradigm. Predicated on the idea that by creating helpful, relevant content and engaging customers in online conversation, a company can draw customers to […]

Private Keep Out

Klout and Your Privacy – Some Very Disturbing Developments

Danny Brown had an excellent post yesterday about some recent changes to Klout. One of the most disturbing is the information exchange with Facebook. If your family and friends comment or “Like” something on a public profile on Facebook, Klout will create a profile for that person, even if their profile is not set to […]

Rocket Launch

You Only Launch Once: Get Your Product Launch Right The First Time

Agile development can be fantastic. When executed properly, with engaged managers or product owners, it can lead to a steady cycle of new features, feedback, changes and growth. So watching Google+ has been intriguing as it releases a fairly steady stream of new features. Today, Vic Gundotra, Senior VP of Engineering and man behind Google+ […]

hubspot-silver-partner

Ariad Partners Achieves HubSpot Certified Partner Status

For Immediate Release: Leesburg, VA, October, 11, 2011 – Ariad Partners, a strategic marketing and business development consultancy that serves B2B and B2G technology and professional service firms, is now a Certified HubSpot Partner. HubSpot software is an all-in-one inbound marketing platform that simplifies and coordinates online marketing activities to include: blogging, social media, analytics, […]

Inbound Infographic

How to Get Started with Inbound Marketing

And finally, the last of my 4 part interview with the Pulse Network. Want to learn how to get started with Inbound Marketing? It all starts with strategy and knowing where you and where you want to go: https://youtu.be/cKamOi_WykU