If the last few posts I’ve written have convinced you of the benefits to working as a subcontractor on government projects and you’ve begun your marketing to contractors. You’re now ready to begin networking with other government contractors in the hopes of being hired as a subcontractor.
https://ariadpartners.com/wp-content/uploads/2016/01/How-to-Network-with-Other-Government-Contractors.jpg7651024Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2016-01-19 11:00:422026-06-13 02:30:42How to Network with Other Government Contractors (Part 3)
In the first post of this series, I discussed why you should consider subcontracting with other government contractors as a way to increase revenue and jobs, as well as to network with other professionals. In this post, I’ll cover how you can market yourself so that contractors know of your specific skillset and can easily […]
https://ariadpartners.com/wp-content/uploads/2016/01/How-to-Market-Yourself-to-Other-Government-Contractors.jpg6831024Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2016-01-12 11:00:362026-03-27 11:27:12How to Market Yourself to Other Government Contractors (Part 2)
This is the last post in our series of five steps to landing page success. Let’s do a quick recap of what we’ve covered so far: Starting by defining your landing page goals and metrics Then creating a successful landing page (and what that looks like) Measuring the performance of your landing page Then creating […]
https://ariadpartners.com/wp-content/uploads/2015/09/9.14-Blog.png562750Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2015-09-17 09:00:302023-03-29 03:45:07How to A/B Test Your Hypothesis
Up until now, we’ve discussed how to define your landing page goals, how to create a successful landing page, and how to measure landing page performance. This week, we continue in the five step landing page process with how to create a test hypothesis for landing page optimization. Remember your fifth grade science fair project? You had […]
https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg00Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2015-09-10 10:02:492023-10-18 17:05:32How to Create a Test Hypothesis for Landing Page Optimization
In week one, we looked at the ingredients needed for a successful landing page. So far we’ve covered how to define your landing page goals and how to create a successful landing page. This week, we’ll talk about how to measure your landing page’s performance. Page performance is one of the most exciting parts of […]
Over the last two weeks, we’ve discussed the elements of a successful landing page and how to define your landing page goals. This week, we dive into the creation process of your landing page. You’re ready to create your next campaign, but where do you start? How do you capture your reader’s attention so you’re […]
In last week’s post, we gave you the five steps to having a successful landing page. This week, we’ll discuss the first step, how to define your landing pages goals and metrics. Before you can create any new campaign, you need to know why you’re starting it. Having a clear set of goals is the […]
It’s one of the hardest, most confusing parts of lead generation: Creating stellar landing pages and then testing and optimizing them. How do you know what’s working? How do you know what’s bringing you new leads? How can you optimize your landing pages to convert more visitors into high-quality contacts? At Ariad Partners, we hear […]
These six ways to use technology for lead generation all work to get the most out of your website and personnel. Incorporating all these elements into your larger strategy can create a self-sustaining model that builds your client base for years. Landing Page Contact Forms Adding a contact form to your website landing pages, including […]
https://ariadpartners.com/wp-content/uploads/2015/07/6-Ways-to-Use-Technology-for-Lead-Generation.jpg6831024Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2015-07-16 09:00:432026-03-26 21:57:186 Ways to Use Technology for Lead Generation
In today’s data-driven world, there is a wealth of data available to you. Knowing which metrics matter, and which you can safely ignore, isn’t always easy. What figures paint an accurate picture of the buying process? Which numbers have a direct impact on the success of your inbound marketing strategy? Knowing what to measure for […]
How to Network with Other Government Contractors (Part 3)
If the last few posts I’ve written have convinced you of the benefits to working as a subcontractor on government projects and you’ve begun your marketing to contractors. You’re now ready to begin networking with other government contractors in the hopes of being hired as a subcontractor.
How to Market Yourself to Other Government Contractors (Part 2)
In the first post of this series, I discussed why you should consider subcontracting with other government contractors as a way to increase revenue and jobs, as well as to network with other professionals. In this post, I’ll cover how you can market yourself so that contractors know of your specific skillset and can easily […]
How to A/B Test Your Hypothesis
This is the last post in our series of five steps to landing page success. Let’s do a quick recap of what we’ve covered so far: Starting by defining your landing page goals and metrics Then creating a successful landing page (and what that looks like) Measuring the performance of your landing page Then creating […]
How to Create a Test Hypothesis for Landing Page Optimization
Up until now, we’ve discussed how to define your landing page goals, how to create a successful landing page, and how to measure landing page performance. This week, we continue in the five step landing page process with how to create a test hypothesis for landing page optimization. Remember your fifth grade science fair project? You had […]
How to Measure Landing Page Performance
In week one, we looked at the ingredients needed for a successful landing page. So far we’ve covered how to define your landing page goals and how to create a successful landing page. This week, we’ll talk about how to measure your landing page’s performance. Page performance is one of the most exciting parts of […]
How to Create a Successful Landing Page
Over the last two weeks, we’ve discussed the elements of a successful landing page and how to define your landing page goals. This week, we dive into the creation process of your landing page. You’re ready to create your next campaign, but where do you start? How do you capture your reader’s attention so you’re […]
How to Define Your Landing Page Goals and Metrics
In last week’s post, we gave you the five steps to having a successful landing page. This week, we’ll discuss the first step, how to define your landing pages goals and metrics. Before you can create any new campaign, you need to know why you’re starting it. Having a clear set of goals is the […]
5 Step Landing Page Process: An Overview
It’s one of the hardest, most confusing parts of lead generation: Creating stellar landing pages and then testing and optimizing them. How do you know what’s working? How do you know what’s bringing you new leads? How can you optimize your landing pages to convert more visitors into high-quality contacts? At Ariad Partners, we hear […]
6 Ways to Use Technology for Lead Generation
These six ways to use technology for lead generation all work to get the most out of your website and personnel. Incorporating all these elements into your larger strategy can create a self-sustaining model that builds your client base for years. Landing Page Contact Forms Adding a contact form to your website landing pages, including […]
What to Measure for Inbound Marketing Success
In today’s data-driven world, there is a wealth of data available to you. Knowing which metrics matter, and which you can safely ignore, isn’t always easy. What figures paint an accurate picture of the buying process? Which numbers have a direct impact on the success of your inbound marketing strategy? Knowing what to measure for […]