Customer service management isn’t just about fixing something for a client when things go wrong. Customer service management is about everything your client encounters, from beginning—when they are just a lead—to end. Basically that means that when your customers first start paying attention to you, your customer service journey starts. And the more attention you […]
I talk to so many business owners who still don’t understand the importance of investing time and energy into marketing. I wish I could wave a magic wand and have every one of them really “get” the power of marketing and why you should automate your marketing. Marketing is your business’s engine for growth. And […]
Once you launch a small business, you may quickly become complacent about generating new business as you deal with the day-to-day responsibilities you’re faced with on top of client work. And then one day, you look up from your work and realize you really want (or need) to get serious about growing your company. But […]
https://ariadpartners.com/wp-content/uploads/2018/06/grow-your-business.jpeg7151080Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2018-05-10 08:52:492023-03-29 03:45:065 Steps to Growing Your Business the Smart Way
When planning your budget this year, are you contemplating investing in technology that could streamline and improve your marketing and sales efforts? Or are you hesitant to allocate the funds because you’re not sure if you’ll see a solid return on investment? Naturally, few companies are eager to increase spending in any area, let alone […]
https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg00Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2018-04-12 09:05:272023-10-18 17:07:48If MarTech Isn’t on Your ‘Must Invest’ List This Year, Your Business Could Suffer—Here’s Why
Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and…sales? While it seems like marketing and sales would naturally go together like everything else in the list above, the fact is: they often work at odds from each other. This is a struggle I’ve seen in million dollar companies up to billion dollar companies. Marketing […]
https://ariadpartners.com/wp-content/uploads/2018/03/marketing-sales-communication-alignment.jpg235300Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2018-03-15 08:23:562023-03-29 03:45:06Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps
Through all the technological changes we’ve seen in online communication, email has stood the test of time, and has proven to be a sustainable method of converting and nurturing connections, made both on- and offline. The appeal of a service that allows users to communicate with individuals worldwide, and in large quantities — while still […]
With 5.72 million B2B businesses in America, it goes without saying that running a B2B company is challenging in such a highly competitive environment. And yet, not that many firms are doing a great job at the sales process: recent research shows that only 52% of B2B buyers were satisfied with their last buying experience. […]
https://ariadpartners.com/wp-content/uploads/2017/08/1965802.jpg37405610Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2017-08-27 08:00:562026-07-10 20:25:51How to Turn Your B2B Sales Process Into a Competitive Advantage
How can you know for sure you’re getting the best out of your website or Facebook page? No matter what tools you’re using, the statistics say the same: content marketing is the most powerful booster for your business. 85% of marketers worldwide use it to get more traffic and sales. And it’s not that much […]
Throughout the past couple of years in my consulting practice, I’ve seen the market for marketing automation appear, develop, and completely change the face of marketing agencies. According to the Aberdeen Group, back in 2014 nearly 70% of businesses were using a marketing automation platform or are currently implementing one. That percentage has only grown in the […]
https://ariadpartners.com/wp-content/uploads/2017/06/Marketing-Automation-Social-Network-istock-image.jpg7681366Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2017-06-11 15:00:392023-08-21 09:31:01Marketers: Check Out These Hot New Trends in B2B Marketing Automation
What drives your marketing efforts? Do you start every year with a plan that you regularly tweak based on sales and events, or do you respond immediately to whatever happens on a weekly basis? Whatever the case is true for you and your business, what you need to do is make sure that you’re including […]
https://ariadpartners.com/wp-content/uploads/2017/05/iStock-644005526.jpg8361254Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2017-05-16 11:00:112026-03-26 12:21:02How to Improve Snapchat Marketing with Real Case Studies
How Social Media Drives Customer-Led Innovation
Customer service management isn’t just about fixing something for a client when things go wrong. Customer service management is about everything your client encounters, from beginning—when they are just a lead—to end. Basically that means that when your customers first start paying attention to you, your customer service journey starts. And the more attention you […]
3 Easy Ways to Automate Your Marketing
I talk to so many business owners who still don’t understand the importance of investing time and energy into marketing. I wish I could wave a magic wand and have every one of them really “get” the power of marketing and why you should automate your marketing. Marketing is your business’s engine for growth. And […]
5 Steps to Growing Your Business the Smart Way
Once you launch a small business, you may quickly become complacent about generating new business as you deal with the day-to-day responsibilities you’re faced with on top of client work. And then one day, you look up from your work and realize you really want (or need) to get serious about growing your company. But […]
If MarTech Isn’t on Your ‘Must Invest’ List This Year, Your Business Could Suffer—Here’s Why
When planning your budget this year, are you contemplating investing in technology that could streamline and improve your marketing and sales efforts? Or are you hesitant to allocate the funds because you’re not sure if you’ll see a solid return on investment? Naturally, few companies are eager to increase spending in any area, let alone […]
Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps
Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and…sales? While it seems like marketing and sales would naturally go together like everything else in the list above, the fact is: they often work at odds from each other. This is a struggle I’ve seen in million dollar companies up to billion dollar companies. Marketing […]
3 Email Nurturing Campaigns Guaranteed to Grow Your Business
Through all the technological changes we’ve seen in online communication, email has stood the test of time, and has proven to be a sustainable method of converting and nurturing connections, made both on- and offline. The appeal of a service that allows users to communicate with individuals worldwide, and in large quantities — while still […]
How to Turn Your B2B Sales Process Into a Competitive Advantage
With 5.72 million B2B businesses in America, it goes without saying that running a B2B company is challenging in such a highly competitive environment. And yet, not that many firms are doing a great job at the sales process: recent research shows that only 52% of B2B buyers were satisfied with their last buying experience. […]
55 Proven Content Marketing Strategies to Grow Your Business
How can you know for sure you’re getting the best out of your website or Facebook page? No matter what tools you’re using, the statistics say the same: content marketing is the most powerful booster for your business. 85% of marketers worldwide use it to get more traffic and sales. And it’s not that much […]
Marketers: Check Out These Hot New Trends in B2B Marketing Automation
Throughout the past couple of years in my consulting practice, I’ve seen the market for marketing automation appear, develop, and completely change the face of marketing agencies. According to the Aberdeen Group, back in 2014 nearly 70% of businesses were using a marketing automation platform or are currently implementing one. That percentage has only grown in the […]
How to Improve Snapchat Marketing with Real Case Studies
What drives your marketing efforts? Do you start every year with a plan that you regularly tweak based on sales and events, or do you respond immediately to whatever happens on a weekly basis? Whatever the case is true for you and your business, what you need to do is make sure that you’re including […]