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How to Sell Your Services to Other Government Contractors

How to Sell Your Services to Other Government Contractors (Part 4)

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This is the final post in a series of four that explains the benefit of subcontracting on government contracts, how to market to contractors and how to network with them. This post will provide tips for better selling your services to government contractors. The more you think about it, the more appealing subcontracting is. Once you’ve proven […]

sales planning

How to A/B Test Your Hypothesis

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This is the last post in our series of five steps to landing page success. Let’s do a quick recap of what we’ve covered so far: Starting by defining your landing page goals and metrics Then creating a successful landing page (and what that looks like) Measuring the performance of your landing page Then creating […]

How to Create a Test Hypothesis for Landing Page Optimization

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Up until now, we’ve discussed how to define your landing page goals, how to create a successful landing page, and how to measure landing page performance. This week, we continue in the five step landing page process with how to create a test hypothesis for landing page optimization. Remember your fifth grade science fair project? You had […]

How to Measure Landing Page Performance

How to Measure Landing Page Performance

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In week one, we looked at the ingredients needed for a successful landing page. So far we’ve covered how to define your landing page goals and how to create a successful landing page. This week, we’ll talk about how to measure your landing page’s performance. Page performance is one of the most exciting parts of […]

How-to-Create-a-Successful-Landing-Page

How to Create a Successful Landing Page

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Over the last two weeks, we’ve discussed the elements of a successful landing page and how to define your landing page goals. This week, we dive into the creation process of your landing page. You’re ready to create your next campaign, but where do you start? How do you capture your reader’s attention so you’re […]

How-to-Define-Your-Landing-Page-Goals-and-Metrics

How to Define Your Landing Page Goals and Metrics

Reading Time: 4 minutes

In last week’s post, we gave you the five steps to having a successful landing page. This week, we’ll discuss the first step, how to define your landing pages goals and metrics. Before you can create any new campaign, you need to know why you’re starting it. Having a clear set of goals is the […]