When planning your budget this year, are you contemplating investing in technology that could streamline and improve your marketing and sales efforts? Or are you hesitant to allocate the funds because you’re not sure if you’ll see a solid return on investment? Naturally, few companies are eager to increase spending in any area, let alone […]
https://ariadpartners.com/wp-content/uploads/2018/03/why-invest-in-martech-this-year.jpg235300Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2018-04-12 09:05:272023-03-29 03:45:06If MarTech Isn’t on Your ‘Must Invest’ List This Year, Your Business Could Suffer—Here’s Why
Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and…sales? While it seems like marketing and sales would naturally go together like everything else in the list above, the fact is: they often work at odds from each other. This is a struggle I’ve seen in million dollar companies up to billion dollar companies. Marketing […]
https://ariadpartners.com/wp-content/uploads/2018/03/marketing-sales-communication-alignment.jpg235300Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2018-03-15 08:23:562023-03-29 03:45:06Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps
Customers come and go. It’s a fact. But while it’s to be expected, lowering your churn rate is always a good idea. Doing so isn’t just about preventing customers from leaving, but also about fostering customer loyalty and good relationships. And happy, loyal customers have a higher customer lifetime value, and that means more revenue […]
https://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.png00Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2017-10-07 08:00:332023-03-29 03:45:06How Your CRM Can Help You Reduce Churn
Through all the technological changes we’ve seen in online communication, email has stood the test of time, and has proven to be a sustainable method of converting and nurturing connections, made both on- and offline. The appeal of a service that allows users to communicate with individuals worldwide, and in large quantities — while still […]
https://ariadpartners.com/wp-content/uploads/2017/08/1972250.jpg37405610Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2017-09-17 15:00:372023-03-29 03:45:063 Email Nurturing Campaigns Guaranteed to Grow Your Business
Marketing has never been tougher. Customers are more connected, they are consuming more and more content via the Web through more and different mobile devices, and they are just more demanding. They want to get their questions answered (without talking to a sales rep), find what interests them, make educated choices, and feel in control […]
With 5.72 million B2B businesses in America, it goes without saying that running a B2B company is challenging in such a highly competitive environment. And yet, not that many firms are doing a great job at the sales process: recent research shows that only 52% of B2B buyers were satisfied with their last buying experience. […]
https://ariadpartners.com/wp-content/uploads/2017/08/1965802.jpg37405610Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2017-08-27 08:00:562023-03-29 03:45:06Is Your B2B Sales Process a Competitive Differentiator?
We were writing about the rise of mobile (“Mobilegeddon”) a couple of years ago. Yet, even with the meteoric growth in mobile marketing, it still represents one of the newest and most important forms of digital marketing present on the market. For those who do not know, it provides customers with personalized information, promoting services, […]
https://ariadpartners.com/wp-content/uploads/2017/08/Mobile-Marketing.jpg7481403Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2017-08-16 15:24:002023-03-29 03:45:06104 Facts You Don’t Know About Mobile Marketing
Even the most well-oiled corporation can suffer from one major issue: the gap between executives and employees, especially when it comes to their perceptions and approaches to marketing. Given that leaders may not be involved in the day-to-day tasks and decision-making, they may have a vastly different opinion of the direction that a company’s marketing […]
How can you know for sure you’re getting the best out of your website or Facebook page? No matter what tools you’re using, the statistics say the same: content marketing is the most powerful booster for your business. 85% of the marketers worldwide use it to get more traffic and sales. And it’s not that […]
https://ariadpartners.com/wp-content/uploads/2017/07/800x363_content_marketing-768x348.jpg348768Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2017-07-23 16:53:522023-03-29 03:45:06Content Marketing: 55 Proven Ways to Help your Business
Throughout the past couple of years in my consulting practice, I’ve seen the market for marketing automation appear, develop, and completely change the face of marketing agencies. According to the Aberdeen Group, back in 2014 nearly 70% of businesses were using a marketing automation platform or are currently implementing one. That percentage has only grown in the […]
https://ariadpartners.com/wp-content/uploads/2017/06/Marketing-Automation-Social-Network-istock-image.jpg7681366Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2017-06-11 15:00:392023-03-29 03:45:06Marketers: Check Out These Hot New Trends in B2B Marketing Automation
If MarTech Isn’t on Your ‘Must Invest’ List This Year, Your Business Could Suffer—Here’s Why
When planning your budget this year, are you contemplating investing in technology that could streamline and improve your marketing and sales efforts? Or are you hesitant to allocate the funds because you’re not sure if you’ll see a solid return on investment? Naturally, few companies are eager to increase spending in any area, let alone […]
Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps
Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and…sales? While it seems like marketing and sales would naturally go together like everything else in the list above, the fact is: they often work at odds from each other. This is a struggle I’ve seen in million dollar companies up to billion dollar companies. Marketing […]
How Your CRM Can Help You Reduce Churn
Customers come and go. It’s a fact. But while it’s to be expected, lowering your churn rate is always a good idea. Doing so isn’t just about preventing customers from leaving, but also about fostering customer loyalty and good relationships. And happy, loyal customers have a higher customer lifetime value, and that means more revenue […]
3 Email Nurturing Campaigns Guaranteed to Grow Your Business
Through all the technological changes we’ve seen in online communication, email has stood the test of time, and has proven to be a sustainable method of converting and nurturing connections, made both on- and offline. The appeal of a service that allows users to communicate with individuals worldwide, and in large quantities — while still […]
Inbound Marketing Infographic: 4 Steps of the Inbound Marketing Process
Marketing has never been tougher. Customers are more connected, they are consuming more and more content via the Web through more and different mobile devices, and they are just more demanding. They want to get their questions answered (without talking to a sales rep), find what interests them, make educated choices, and feel in control […]
Is Your B2B Sales Process a Competitive Differentiator?
With 5.72 million B2B businesses in America, it goes without saying that running a B2B company is challenging in such a highly competitive environment. And yet, not that many firms are doing a great job at the sales process: recent research shows that only 52% of B2B buyers were satisfied with their last buying experience. […]
104 Facts You Don’t Know About Mobile Marketing
We were writing about the rise of mobile (“Mobilegeddon”) a couple of years ago. Yet, even with the meteoric growth in mobile marketing, it still represents one of the newest and most important forms of digital marketing present on the market. For those who do not know, it provides customers with personalized information, promoting services, […]
How to Align Executives and Marketing Staff to Achieve Sales Goals
Even the most well-oiled corporation can suffer from one major issue: the gap between executives and employees, especially when it comes to their perceptions and approaches to marketing. Given that leaders may not be involved in the day-to-day tasks and decision-making, they may have a vastly different opinion of the direction that a company’s marketing […]
Content Marketing: 55 Proven Ways to Help your Business
How can you know for sure you’re getting the best out of your website or Facebook page? No matter what tools you’re using, the statistics say the same: content marketing is the most powerful booster for your business. 85% of the marketers worldwide use it to get more traffic and sales. And it’s not that […]
Marketers: Check Out These Hot New Trends in B2B Marketing Automation
Throughout the past couple of years in my consulting practice, I’ve seen the market for marketing automation appear, develop, and completely change the face of marketing agencies. According to the Aberdeen Group, back in 2014 nearly 70% of businesses were using a marketing automation platform or are currently implementing one. That percentage has only grown in the […]