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benefits of inbound marketing in 2021

How SMBs can Benefit from Inbound Marketing

January 26, 2021January 26, 2021 B2B, Blog, Business Growth, Inbound Marketing, Marketing Trends, SMB, Strategyby Kristy McNett, Managing Owner

The past few years have been unlike any other, in recent history, and if you’re like many other small and medium-sized businesses (SMBs) you’re looking for ways to give your revenue a boost without breaking the bank. Look no further… in this article, we’ll discuss how SMBs can benefit from inbound marketing. While it’s not […]

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55 Proven Content Marketing Strategies to Grow Your Business

July 23, 2017July 23, 2017 Blog, Content Marketing, Inbound Marketing, Lead Generationby Kristy McNett, Managing Owner

How can you know for sure you’re getting the best out of your website or Facebook page? No matter what tools you’re using, the statistics say the same: content marketing is the most powerful booster for your business. 85% of marketers worldwide use it to get more traffic and sales. And it’s not that much […]

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How to Use Marketing Automation Account-Based Marketing

How to Use Marketing Automation Account-Based Marketing

December 6, 2016December 6, 2016 Inbound Marketingby Kristy McNett, Managing Owner

Account-based marketing is a newer approach to marketing that focuses on personalized and targeted marketing tactics. The major difference between traditional marketing and account-based is that the focus has shifted from a single person or lead to an entire account. Marketing automation can make account-based marketing easier to implement and execute, because it allows you […]

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Free Trial vs Freemium: Which Model Drives More SaaS Growth?

March 19, 2015March 19, 2015 Blog, Inbound Marketing, Strategyby Kristy McNett, Managing Owner

For years it was standard practice: handing out free trials like they were candy and it was Halloween. Now, more SaaS producers are shifting gears and taking a step back from the Free Trial and Freemium models. Are they really working? The Problem With Free Trials Free trials are so common these days that consumers […]

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The 8 Best SEO Tools for Any Business

January 29, 2015January 29, 2015 Blog, Inbound Marketing, SEOby Kristy McNett, Managing Owner

The best SEO tools for 2026 cover four jobs: keyword and question research, technical auditing, performance measurement, and AI search visibility tracking. Ranking in Google is no longer the whole game. Buyers now research in ChatGPT, Gemini, Perplexity, and Google AI Overviews, so your toolkit needs to measure where AI engines cite you, not just […]

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