We’ve talked about the buying process but another very important tool is the buyer persona. You may have heard the term avatar, buyer profile, ideal prospect, target market, or others to describe this or something similar. When I use the term, I’m talking about something very specific. A buyer persona as defined by expert Adele […]
For every client we take on, regardless of what they come to us for, we do a survey of their employees, some of their clients, and if possible, a couple of their prospects. There is no better way to find out a whole lot of information quickly, including: Strengths and weaknesses of the company and […]
In our last post, we discussed how mastering the top of the funnel (TOFU) is crucial to attracting your prospects to your website and generating leads. Once you’ve generated some leads, you need to nurture, qualify and convert marketing leads into sales qualified opportunities. That’s where the middle of the funnel (MOFU) comes in. MOFU activities […]
How effective are you at attracting the right kind of visitors to your website and generating qualified leads? You need more than a healthy PPC budget and a website to generate high-quality leads online. You need to become an expert at TOFU marketing. In inbound marketing, the Top of the Funnel (TOFU) is the area […]
Next year will be here before we know it bringing with it a new opportunity for engaging your business in the social media sphere. In fact, we’re going to go ahead and say you should make strengthening your social media presence your top New Year’s resolution. We could cite many reasons why your business needs social […]
We know this might be going out on a limb here, but we think Shakespeare might have been wrong. “What’s in a name? A rose by any other name would smell as sweet,” declared Juliet from the balcony as she pined for her star-crossed lover, Romeo. But when it comes to SEO and keywords, a […]
Improve Inbound Marketing with Video One aspect of the Internet that continues to amaze us is how fast things change online. The emergence of videos as a vital inbound marketing tool is one of those changes that has come along in recent years to wow us. Just a few years ago, putting regular videos up […]
Company Blog – Time to Get Started Today’s consumers go to the web before they go anywhere else to learn about businesses and business opportunities. You know this, and so you developed a dynamic, engaging website to greet these clients when they arrive. However, a lot of businesses have yet to start a company blog […]
Email List – Grow It Organically with Social Media Some things simply never go out of style, like the little black dress, for instance. It’s versatile, looks great dressed up or down, and works for any occasion. In marketing, the email list is the little black dress that never goes out of style. You can […]
When we listed the 16 bad sales habits customers want your sales people to stop, it revealed some fairly common mistakes in communications. You can probably identify your company’s sales people who continually engage in each of them. You might use a few of these bad sales habits yourself. The book What Got You Here […]
