When it comes to leading people, I am disturbed by complacency. And mediocrity. I don’t know why it surprises me, because it’s so common in business organizations, but it does. What disturbs me most is when complacency comes disguised as success. Here’s what I hear: some business leaders are telling me their business is actually […]
Knowing yourself well is truly key when it comes to running a business. You have a lot of choices about where to spend your time, energy and money. If you don’t know your strengths and weaknesses, and don’t plan your business with those in mind, you’ll find yourself spinning more wheels than a stunt driver […]
Have you ever wondered why some tasks come easy for you in business, while you’re stumped at others? Curious why a colleague has no problems with something you struggle with? Worse – have you ever felt like you just been handed square pegs? News Flash: Not every person who runs a business is the same. […]
I’m a strong believer in clarity of purpose in just about everything one does, but nowhere is it more essential than for running a business. It’s surprising then, how many entrepreneurs start a business without setting down their mission, values, purpose, and vision. Then again, with all the confusion around what what these terms stand […]
https://ariadpartners.com/wp-content/uploads/2012/03/Online-Marketing-Funnel.jpg331363Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/11/ariad-partners-logo.webpKristy McNett, Managing Owner2012-03-13 11:41:002023-03-29 03:45:11Business Mission, Vision, Values, and Purpose: How Do They Differ?
Out of curiosity, last week I posted a question using the LinkedIn Answers tool, to find out what other colleagues’ ideas were for making mission statements more engaging to employees. The responses were immediate. Seems I’m not the only one who’s got ideas on this important issue! The idea came to me after posting the […]
https://ariadpartners.com/wp-content/uploads/2012/03/iStock_000010665379XSmall.jpg312385Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/11/ariad-partners-logo.webpKristy McNett, Managing Owner2012-03-06 13:27:002023-03-29 03:45:11How to Make Your Business Mission More Engaging
Online marketing using good content and social media is by far the most cost-effective way to get new business, when done effectively. You may already be using some content marketing strategies. But sometimes it’s tricky to do this well and get results. You can waste a lot of time doing the right things the wrong […]
https://ariadpartners.com/wp-content/uploads/2014/07/leverage-social-media.jpg374600Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/11/ariad-partners-logo.webpKristy McNett, Managing Owner2012-03-02 13:19:002023-03-29 03:45:11Online Content and Social Media: 4 Ways to Win New Business
I’ve been thinking a lot about how people can tap into the “power of purpose.” When I discuss business purpose and mission with company leaders, most get excited, especially business founders and owners. That’s not always what happens throughout the organization, however. How can you get front-line workers engaged and enthusiastic about their work for […]
https://ariadpartners.com/wp-content/uploads/2012/02/iStock_000018882882XSmall.jpg282425Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/11/ariad-partners-logo.webpKristy McNett, Managing Owner2012-02-28 12:33:002023-03-29 03:45:11Business Purpose: Things to Do to Engage Your Employees
Do no evil, Google says. But it also has put everyone on notice that as of March 1, it is changing its Privacy Policy… the one the European Union nixed. Here’s what CNN journalist Frida Ghitis writes in an article “Google knows too much about you“: “I won’t accuse Google of deliberately doing evil. It […]
In a popular post about Why We Prefer Founding CEOs, venture funding expert Ben Horowitz at Andreessen Horowitz defend their preference for start up companies run by the founder: “The macro reason: that’s the way most of the great technology companies have been built. At Andreessen Horowitz, our primary goal is to invest in the […]
Leaders who have a clearly articulated purpose for their business and who are driven to make a difference can inspire people to overcome insurmountable odds, according to author Roy M. Spence, Jr. in It’s Not What You Sell, It’s What You Stand For. “Life is short, so live it out doing something that you care […]
https://ariadpartners.com/wp-content/uploads/2012/02/Red-King_Positioning.jpg300400Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/11/ariad-partners-logo.webpKristy McNett, Managing Owner2012-02-17 11:41:002023-03-29 03:45:11Business Purpose: What Do You Stand For?
Leading People: When Success Breeds Mediocrity
When it comes to leading people, I am disturbed by complacency. And mediocrity. I don’t know why it surprises me, because it’s so common in business organizations, but it does. What disturbs me most is when complacency comes disguised as success. Here’s what I hear: some business leaders are telling me their business is actually […]
Entrepreneurial DNA: What’s in Your Engine?
Knowing yourself well is truly key when it comes to running a business. You have a lot of choices about where to spend your time, energy and money. If you don’t know your strengths and weaknesses, and don’t plan your business with those in mind, you’ll find yourself spinning more wheels than a stunt driver […]
What Kind of Entrepreneur Are You?
Have you ever wondered why some tasks come easy for you in business, while you’re stumped at others? Curious why a colleague has no problems with something you struggle with? Worse – have you ever felt like you just been handed square pegs? News Flash: Not every person who runs a business is the same. […]
Business Mission, Vision, Values, and Purpose: How Do They Differ?
I’m a strong believer in clarity of purpose in just about everything one does, but nowhere is it more essential than for running a business. It’s surprising then, how many entrepreneurs start a business without setting down their mission, values, purpose, and vision. Then again, with all the confusion around what what these terms stand […]
How to Make Your Business Mission More Engaging
Out of curiosity, last week I posted a question using the LinkedIn Answers tool, to find out what other colleagues’ ideas were for making mission statements more engaging to employees. The responses were immediate. Seems I’m not the only one who’s got ideas on this important issue! The idea came to me after posting the […]
Online Content and Social Media: 4 Ways to Win New Business
Online marketing using good content and social media is by far the most cost-effective way to get new business, when done effectively. You may already be using some content marketing strategies. But sometimes it’s tricky to do this well and get results. You can waste a lot of time doing the right things the wrong […]
Business Purpose: Things to Do to Engage Your Employees
I’ve been thinking a lot about how people can tap into the “power of purpose.” When I discuss business purpose and mission with company leaders, most get excited, especially business founders and owners. That’s not always what happens throughout the organization, however. How can you get front-line workers engaged and enthusiastic about their work for […]
Google Privacy Policy Changes: Has Google Gone Too Far?
Do no evil, Google says. But it also has put everyone on notice that as of March 1, it is changing its Privacy Policy… the one the European Union nixed. Here’s what CNN journalist Frida Ghitis writes in an article “Google knows too much about you“: “I won’t accuse Google of deliberately doing evil. It […]
Leadership Style: Should Founders Be CEOs?
In a popular post about Why We Prefer Founding CEOs, venture funding expert Ben Horowitz at Andreessen Horowitz defend their preference for start up companies run by the founder: “The macro reason: that’s the way most of the great technology companies have been built. At Andreessen Horowitz, our primary goal is to invest in the […]
Business Purpose: What Do You Stand For?
Leaders who have a clearly articulated purpose for their business and who are driven to make a difference can inspire people to overcome insurmountable odds, according to author Roy M. Spence, Jr. in It’s Not What You Sell, It’s What You Stand For. “Life is short, so live it out doing something that you care […]