Red King_Positioning

Business Purpose: What Do You Stand For?

Leaders who have a clearly articulated purpose for their business and who are driven to make a difference can inspire people to overcome insurmountable odds, according to author Roy M. Spence, Jr. in It’s Not What You Sell, It’s What You Stand For. “Life is short, so live it out doing something that you care […]

Social Media

Social Media Overwhelm: 4 Things to Ignore

Have you noticed how fast things are changing? It’s easy to get overwhelmed when it comes to marketing strategies, social media updates, and staying up with what customers want. And now mobile devices require changes in the way your messages are delivered. I think many professionals welcome the shift in marketing strategies away from advertising […]

blog ideas

20 Ideas for Blog Posts

Sometimes it can be tough to come up with new ideas for blog articles. Below are twenty ideas to help you brainstorm fresh topics. 1. Share or discuss the latest research or white papers (yours or industry related). 2. Post educational information or “how to” tips (general or product specific). 3. Discuss a problem in your industry. […]

Marketing and strategy

The Next Shift in Marketing: Mobile and Local Marketing

Social media, blogging and search engine optimization (SEO) have led to substantial shifts in the way companies market themselves. There is even a new term, “inbound marketing” to represent this new marketing paradigm.  Predicated on the idea that by creating great, helpful and relevant content and engaging customers in online conversation, a company can draw […]

Social media

Customer-Driven Innovation: How Social Media is Changing How We Innovate

Companies like Starbucks, Nokia, P&G, and BMW are using social media to transform the way they innovate. Starbucks launched My Starbucks Idea, a website to crowdsource ideas for their products, customer experience, and social responsibility programs using Force.com, a cloud computing application offered by customer relationship management (CRM) and cloud computing juggernaut Salesforce.com. Starbucks has […]

Social Media: Get in The Game, or Don’t

Taking on social media for your business is an all or nothing proposition. By that, I don’t mean go out and set up company accounts and profiles for every social media network on the planet. Not only is that impractical, but it can damage your company’s brand rather than enhance it.  As more and more […]