It’s funny how you can pick up lessons on leadership and entrepreneurs from all sorts of people, isn’t it? Leadership expert Steve Farber (@stevefarber) sent me this YouTube video of Jay Jay French, founder of the band Twisted Sister. This so-called “glam metal” band started in New Jersey in 1972 and is still performing. Now, […]
https://ariadpartners.com/wp-content/uploads/2012/05/Business-Entrepreneur.jpg480640Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2012-05-04 13:55:002023-03-29 03:45:11How Is a Rock Star Like a Business Entrepreneur?
Business Growth – Don’t let perfect be the enemy of progress. I like this saying. It’s actually a distortion of Voltaire, who once said, “The best is the enemy of the good.” Do not approach your business growth with the idea of perfection. It’s something that I think every business leader needs to keep in mind. Often, […]
When it comes to leading people, I am disturbed by complacency. And mediocrity. I don’t know why it surprises me, because it’s so common in business organizations, but it does. What disturbs me most is when complacency comes disguised as success. Here’s what I hear: some business leaders are telling me their business is actually […]
Companies like Starbucks, Nokia, P&G, and BMW are using social media to transform the way they innovate. Starbucks launched My Starbucks Idea, a website to crowdsource ideas for their products, customer experience, and social responsibility programs using Force.com, a cloud computing application offered by customer relationship management (CRM) and cloud computing juggernaut Salesforce.com. Starbucks has […]
https://ariadpartners.com/wp-content/uploads/2011/12/Social-media-for-public-relations1.jpg305600Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2011-12-20 17:13:002026-03-26 20:47:46How to Convert Leads into Customers in the Mid-Funnel Stage
According to insights for Lead Generation in 2011 from Marketo, companies that wish to stay ahead of the competition will continue to mature their lead generation capabilities, such as adding lead scoring and improving the data quality. However, without capturing key information, there’s no chance to initiate lead scoring or improve lead nurturing campaigns. So, […]
https://ariadpartners.com/wp-content/uploads/2011/11/iStock_000018791136XSmall.jpg300400Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2011-11-15 20:18:002026-03-26 20:48:043 Key Elements of a Quality Lead
Danny Brown had an excellent post yesterday about some recent changes to Klout. One of the most disturbing is the information exchange with Facebook. If your family and friends comment or “Like” something on a public profile on Facebook, Klout will create a profile for that person, even if their profile is not set to […]
https://ariadpartners.com/wp-content/uploads/2011/10/Private-Keep-Out.jpg300400Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2011-10-28 13:41:002023-03-29 03:45:11Klout and Your Privacy – Some Very Disturbing Developments
Agile development can be fantastic. When executed properly, with engaged managers or product owners, it can lead to a steady cycle of new features, feedback, changes and growth. So watching Google+ has been intriguing as it releases a fairly steady stream of new features. Today, Vic Gundotra, Senior VP of Engineering and man behind Google+ […]
https://ariadpartners.com/wp-content/uploads/2011/10/Rocket-Launch.jpg282425Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2011-10-14 14:16:002023-03-29 03:45:12You Only Launch Once: Get Your Product Launch Right The First Time
For Immediate Release: Leesburg, VA, October, 11, 2011 – Ariad Partners, a strategic marketing and business development consultancy that serves B2B and B2G technology and professional service firms, is now a Certified HubSpot Partner. HubSpot software is an all-in-one inbound marketing platform that simplifies and coordinates online marketing activities to include: blogging, social media, analytics, […]
Maybe it’s just me, but I find this funny. I’ve been looking at Google Wave, Buzz and Plus, trying to analyze what Google did right and what they did wrong with each application and product launch, what they learned, and how that informed or impacted the successive applications. I noticed that Google’s corporate timeline makes […]
https://ariadpartners.com/wp-content/uploads/2011/07/Google-Wave-Search-Screen.png8351439Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2011-07-29 13:58:002026-03-27 00:28:08Google Plus is here. Whatever happened to Google Wave?
Social media marketing, as you know, is about building relationships rather than shouting to an audience, about long-term credibility rather than quick, flashy attention-getting stunts. It pays to put long-term effort into your social media presence, but that doesn’t mean you can’t also use it to make a big splash for a special occasion. And […]
https://ariadpartners.com/wp-content/uploads/2011/05/product-launch.jpg400600Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2011-05-05 12:55:002026-03-26 12:21:13How to Use Social Media to Successfully Launch a Product
How Is a Rock Star Like a Business Entrepreneur?
It’s funny how you can pick up lessons on leadership and entrepreneurs from all sorts of people, isn’t it? Leadership expert Steve Farber (@stevefarber) sent me this YouTube video of Jay Jay French, founder of the band Twisted Sister. This so-called “glam metal” band started in New Jersey in 1972 and is still performing. Now, […]
Business Growth: Progress not Perfection
Business Growth – Don’t let perfect be the enemy of progress. I like this saying. It’s actually a distortion of Voltaire, who once said, “The best is the enemy of the good.” Do not approach your business growth with the idea of perfection. It’s something that I think every business leader needs to keep in mind. Often, […]
Leading People: When Success Breeds Mediocrity
When it comes to leading people, I am disturbed by complacency. And mediocrity. I don’t know why it surprises me, because it’s so common in business organizations, but it does. What disturbs me most is when complacency comes disguised as success. Here’s what I hear: some business leaders are telling me their business is actually […]
How to Convert Leads into Customers in the Mid-Funnel Stage
Companies like Starbucks, Nokia, P&G, and BMW are using social media to transform the way they innovate. Starbucks launched My Starbucks Idea, a website to crowdsource ideas for their products, customer experience, and social responsibility programs using Force.com, a cloud computing application offered by customer relationship management (CRM) and cloud computing juggernaut Salesforce.com. Starbucks has […]
3 Key Elements of a Quality Lead
According to insights for Lead Generation in 2011 from Marketo, companies that wish to stay ahead of the competition will continue to mature their lead generation capabilities, such as adding lead scoring and improving the data quality. However, without capturing key information, there’s no chance to initiate lead scoring or improve lead nurturing campaigns. So, […]
Klout and Your Privacy – Some Very Disturbing Developments
Danny Brown had an excellent post yesterday about some recent changes to Klout. One of the most disturbing is the information exchange with Facebook. If your family and friends comment or “Like” something on a public profile on Facebook, Klout will create a profile for that person, even if their profile is not set to […]
You Only Launch Once: Get Your Product Launch Right The First Time
Agile development can be fantastic. When executed properly, with engaged managers or product owners, it can lead to a steady cycle of new features, feedback, changes and growth. So watching Google+ has been intriguing as it releases a fairly steady stream of new features. Today, Vic Gundotra, Senior VP of Engineering and man behind Google+ […]
How Ariad Partners Achieved HubSpot Certified Partner Status
For Immediate Release: Leesburg, VA, October, 11, 2011 – Ariad Partners, a strategic marketing and business development consultancy that serves B2B and B2G technology and professional service firms, is now a Certified HubSpot Partner. HubSpot software is an all-in-one inbound marketing platform that simplifies and coordinates online marketing activities to include: blogging, social media, analytics, […]
Google Plus is here. Whatever happened to Google Wave?
Maybe it’s just me, but I find this funny. I’ve been looking at Google Wave, Buzz and Plus, trying to analyze what Google did right and what they did wrong with each application and product launch, what they learned, and how that informed or impacted the successive applications. I noticed that Google’s corporate timeline makes […]
How to Use Social Media to Successfully Launch a Product
Social media marketing, as you know, is about building relationships rather than shouting to an audience, about long-term credibility rather than quick, flashy attention-getting stunts. It pays to put long-term effort into your social media presence, but that doesn’t mean you can’t also use it to make a big splash for a special occasion. And […]