Customization is trending right now in marketing, and it’s not just for B2C. B2B marketers, too, are tossing out “one-size-fits-all” marketing approaches in favor of something a little more personal. One approach that takes the target into consideration, rather than applying the same strategies for every lead, is account-based marketing (ABM). Let’s look at what it is […]
I talk to so many business owners who still don’t understand the importance of investing time and energy into marketing. I wish I could wave a magic wand and have every one of them really “get” the power of marketing and why you should automate your marketing. Marketing is your business’s engine for growth. And […]
Once you launch a small business, you may quickly become complacent about generating new business as you deal with the day-to-day responsibilities you’re faced with on top of client work. And then one day, you look up from your work and realize you really want (or need) to get serious about growing your company. But […]
Through all the technological changes we’ve seen in online communication, email has stood the test of time, and has proven to be a sustainable method of converting and nurturing connections, made both on- and offline. The appeal of a service that allows users to communicate with individuals worldwide, and in large quantities — while still […]
With 5.72 million B2B businesses in America, it goes without saying that running a B2B company is challenging in such a highly competitive environment. And yet, not that many firms are doing a great job at the sales process: recent research shows that only 52% of B2B buyers were satisfied with their last buying experience. […]
Even the most well-oiled corporation can suffer from one major issue: the gap between executives and employees, especially when it comes to their perceptions and approaches to marketing. Given that leaders may not be involved in the day-to-day tasks and decision-making, they may have a vastly different opinion of the direction that a company’s marketing […]
As we move beyond 2016 and begin 2017, it’s the ideal time for marketers to consider their 2017 marketing strategy. Beginning your planning now will give you the best chance to build successful strategies for the upcoming year. But on which areas should you focus your resources? There are so many, and it can be […]
The end of every calendar year is always a flurry of activity: people are getting ready for the holidays, spending time with family, and making New Year’s plans. But what’s missing from this picture is workplace motivation. You have plenty on your mind at this time of year, but you still have to press on […]
Conversion optimization bridges the gap between art and science and even for the most experienced marketers; it can feel like groping around in the dark. Every step prior to the optimization, SEO, landing page design, audience targeting and all the rest have to be tuned just right. What is the best legitimate shortcut that you […]
The influence of Google Maps on navigation today can never be underestimated. But did you realize how important this digital tool is for helping you get found through mobile devices? Through Google Map Maker — the software provided by Google that allows anyone to add and update information found on Google Maps and Google Earth […]
