Content Marketing: 55 Proven Ways to Help your Business

How can you know for sure you’re getting the best out of your website or Facebook page? No matter what tools you’re using, the statistics say the same: content marketing is the most powerful booster for your business. 85% of the marketers worldwide use it to get more traffic and sales. And it’s not that […]

trends in b2b marketing automation

Marketers: Check Out These Hot New Trends in B2B Marketing Automation

Throughout the past couple of years in my consulting practice, I’ve seen the market for marketing automation appear, develop, and completely change the face of marketing agencies. According to the Aberdeen Group, back in 2014 nearly 70% of businesses were using a marketing automation platform or are currently implementing one. That percentage has only grown in the […]

Case Studies: How to improve your SnapChat Marketing

Case Studies: How to Improve Your Snapchat Marketing

What drives your marketing efforts? Do you start every year with a plan that you regularly tweak based on sales and events, or do you respond immediately to whatever happens on a weekly basis? Whatever the case is true for you and your business, what you need to do is make sure that you’re including […]

2 Steps to Calculating Your Annual Leads-to-Revenue Ratio

2 Steps to Calculating Your Annual Leads-to-Revenue Ratio

Do you know how many converting leads you’ll need to meet your revenue goal for the coming year? Lead volume and quality are important metrics for sales and marketing teams. Knowing the raw number of leads you need to produce is crucial. It can help you assess the overall efficiency and effectiveness of your sales […]

5 Steps to Planning a Successful Marketing Strategy for the New Year

5 Steps to Planning a Successful Marketing Strategy for the New Year

As we move beyond 2016 and begin 2017, it’s the ideal time for marketers to consider their 2017 marketing strategy. Beginning your planning now will give you the best chance to build successful strategies for the upcoming year. But on which areas should you focus your resources? There are so many, and it can be […]

Conversion Rate Optimization 101

Conversion Rate Optimization 101

It’s great to have plenty of visitors to your site or landing page, but the true measurement of your online marketing success is how many of these people you actually convert. If prospects don’t linger, read your content, or provide contact information, you’re not driving sales. To make the most of your efforts, you need […]

What Will Be Hot This Year in B2B Marketing

What Will Be Hot This Year in B2B Marketing?

You may not care if the outfits you wear to work every week are the height of fashion, but one area where you definitely need to care about trends is in the field of marketing. Staying on top of B2B marketing trends means keeping apprised of what’s important to your customers, so it also means […]

6 Things to Do to Finish the Year with a Bang

6 Things to Do to Finish the Year with a Bang

The end of every calendar year is always a flurry of activity: people are getting ready for the holidays, spending time with family, and making New Year’s plans. But what’s missing from this picture is workplace motivation. You have plenty on your mind at this time of year, but you still have to press on […]

What's Hot in B2B Marketing

What’s Hot in B2B Marketing?

The world of B2B marketing is continually evolving as companies devise new strategies to connect with clients and new technology empowers efficiency in the marketing process. Marketers must stay abreast of the latest trends in the marketplace to ensure they have the competitive edge moving forward. Let’s take a closer look at what’s hot in the […]