Account-based marketing is a newer approach to marketing that focuses on personalized and targeted marketing tactics. The major difference between traditional marketing and account-based is that the focus has shifted from a single person or lead to an entire account. Marketing automation can make account-based marketing easier to implement and execute, because it allows you […]
The end of every calendar year is always a flurry of activity: people are getting ready for the holidays, spending time with family, and making New Year’s plans. But what’s missing from this picture is workplace motivation. You have plenty on your mind at this time of year, but you still have to press on […]
The world of B2B marketing is continually evolving as companies devise new strategies to connect with clients and new technology empowers efficiency in the marketing process. Marketers must stay abreast of the latest trends in the marketplace to ensure they have the competitive edge moving forward. Let’s take a closer look at what’s hot in the […]
The results of your early SEO efforts live and die on the competitiveness of the keywords you choose to target. Even if you’re willing to invest a ton of money, effort, and time on amazing content and link building, you still won’t come close to ranking for many high competition terms (think “auto insurance”, “buy […]
Conversion optimization bridges the gap between art and science and even for the most experienced marketers; it can feel like groping around in the dark. Every step prior to the optimization, SEO, landing page design, audience targeting and all the rest have to be tuned just right. What is the best legitimate shortcut that you […]
Video is an essential tool to have in your content marketing toolbox. Just look at these statistics: Including a video on a landing page can increase conversion by 80 percent. Video in an email can increase click-through rate by 200 to 300 percent. YouTube’s mobile video consumption increases 100 percent every year. One thing is clear: […]
Inbound marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others […]
The influence of Google Maps on navigation today can never be underestimated. But did you realize how important this digital tool is for helping you get found through mobile devices? Through Google Map Maker — the software provided by Google that allows anyone to add and update information found on Google Maps and Google Earth […]
Let’s get to the point, Instagram is the world’s biggest photo sharing site. With over 400 million active users (i.e. 20% of the Internet users) sharing over 80 million photos every day, there is so much happening on this network. If you are not using Instagram for business, then you may be missing something. Don’t dismiss […]
Marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others are […]
How to Use Marketing Automation Account-Based Marketing
/0 Comments/by Kristy HartmanAccount-based marketing is a newer approach to marketing that focuses on personalized and targeted marketing tactics. The major difference between traditional marketing and account-based is that the focus has shifted from a single person or lead to an entire account. Marketing automation can make account-based marketing easier to implement and execute, because it allows you […]
6 Things to Do to Finish the Year with a Bang
/0 Comments/by Kristy HartmanThe end of every calendar year is always a flurry of activity: people are getting ready for the holidays, spending time with family, and making New Year’s plans. But what’s missing from this picture is workplace motivation. You have plenty on your mind at this time of year, but you still have to press on […]
What’s Hot in B2B Marketing?
/0 Comments/by Kristy HartmanThe world of B2B marketing is continually evolving as companies devise new strategies to connect with clients and new technology empowers efficiency in the marketing process. Marketers must stay abreast of the latest trends in the marketplace to ensure they have the competitive edge moving forward. Let’s take a closer look at what’s hot in the […]
How to Uncover Untapped Keywords Using Reddit
/8 Comments/by Dale CudmoreThe results of your early SEO efforts live and die on the competitiveness of the keywords you choose to target. Even if you’re willing to invest a ton of money, effort, and time on amazing content and link building, you still won’t come close to ranking for many high competition terms (think “auto insurance”, “buy […]
How You Can Cheat with Conversion Optimization
/0 Comments/by Kristy HartmanConversion optimization bridges the gap between art and science and even for the most experienced marketers; it can feel like groping around in the dark. Every step prior to the optimization, SEO, landing page design, audience targeting and all the rest have to be tuned just right. What is the best legitimate shortcut that you […]
Low-Cost Ideas for Using Video in Your Content Marketing
/0 Comments/by Kristy HartmanVideo is an essential tool to have in your content marketing toolbox. Just look at these statistics: Including a video on a landing page can increase conversion by 80 percent. Video in an email can increase click-through rate by 200 to 300 percent. YouTube’s mobile video consumption increases 100 percent every year. One thing is clear: […]
What is Inbound Marketing?
/2 Comments/by Kristy HartmanInbound marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others […]
How to Build an Authoritative Google Map Maker Profile
/0 Comments/by Kristy HartmanThe influence of Google Maps on navigation today can never be underestimated. But did you realize how important this digital tool is for helping you get found through mobile devices? Through Google Map Maker — the software provided by Google that allows anyone to add and update information found on Google Maps and Google Earth […]
Instagram for Business: 6 Actionable Ways to Promote Your Products
/3 Comments/by Kristy HartmanLet’s get to the point, Instagram is the world’s biggest photo sharing site. With over 400 million active users (i.e. 20% of the Internet users) sharing over 80 million photos every day, there is so much happening on this network. If you are not using Instagram for business, then you may be missing something. Don’t dismiss […]
Elements of a Good Inbound Marketing Strategy
/2 Comments/by Kristy HartmanMarketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others are […]