Selling to the government can be lucrative, but the land of government contracting is ripe with competition. It can be a true challenge to win a bid as a prime contractor. There are other ways to break into government contracting or increase your revenue from government contracts that don’t involve you winning a bid as […]
Ever notice how some products just don’t get it? The tools and solutions they propose seem to be a good fit but as you dig into the demos and details, you realize they’re more work than they’re worth. That was the case for the team at GuavaBox, an inbound marketing agency. The team ended up […]
This is the last post in our series of five steps to landing page success. Let’s do a quick recap of what we’ve covered so far: Starting by defining your landing page goals and metrics Then creating a successful landing page (and what that looks like) Measuring the performance of your landing page Then creating […]
Up until now, we’ve discussed how to define your landing page goals, how to create a successful landing page, and how to measure landing page performance. This week, we continue in the five step landing page process with how to create a test hypothesis for landing page optimization. Remember your fifth grade science fair project? You had […]
In week one, we looked at the ingredients needed for a successful landing page. So far we’ve covered how to define your landing page goals and how to create a successful landing page. This week, we’ll talk about how to measure your landing page’s performance. Page performance is one of the most exciting parts of […]
Over the last two weeks, we’ve discussed the elements of a successful landing page and how to define your landing page goals. This week, we dive into the creation process of your landing page. You’re ready to create your next campaign, but where do you start? How do you capture your reader’s attention so you’re […]
In last week’s post, we gave you the five steps to having a successful landing page. This week, we’ll discuss the first step, how to define your landing pages goals and metrics. Before you can create any new campaign, you need to know why you’re starting it. Having a clear set of goals is the […]
It’s one of the hardest, most confusing parts of lead generation: Creating stellar landing pages and then testing and optimizing them. How do you know what’s working? How do you know what’s bringing you new leads? How can you optimize your landing pages to convert more visitors into high-quality contacts? At Ariad Partners, we hear […]
Your business website is up and running, but are you optimizing your site for conversion of these visitors into leads? Follow these steps to make immediate improvements. Craft Content for Conversion Having a clear picture of your company’s strengths and the value your service or product gives clients is essential for creating website content geared […]
Improving your lead generation strategy requires a multi-faceted approach to your company’s inbound marketing efforts. If you built it well, you will soon see qualified lead numbers rise. Know Your Target Markets In 2015, businesses are allocating hundreds of billions of dollars to market online with the goals of increasing website traffic and generating new leads, […]
