Ariad Partners, a leading inbound marketing agency and HubSpot Gold Solutions Partner, is proud to announce that Kristy Hartman has closed on purchasing the agency, effective October 1, 2022. The acquisition marks a significant milestone in the agency’s history and represents a commitment to the agency’s ongoing success and growth. Ms. Hartman has been an integral […]
A healthy company culture that promotes employee satisfaction in a remote environment will positively affect company morale and your bottom line. When employees feel supported by a positive work environment that includes transparency, communication, support networks, and work-life balance, productivity increases while turnover rates decrease. Read on for tips to maintain employee wellness by prioritizing […]
Successful B2B SaaS inbound marketing campaigns create a user experience that nurtures long-term relationships by distributing valuable content throughout the buyer’s journey. With 82% of marketers actively investing in content marketing, creating an effective inbound strategy is necessary to align with customer buying behaviors and stay abreast with industry advancements to keep your business […]
Increasing marketing ROI is the top reported goal for B2B marketers for 2023. While most B2B companies have committed to spending more on marketing activities, simply increasing outlays doesn’t guarantee a better return. Marketers must develop data-backed strategies to maximize value and revenue and adapt to changing conditions. To help you get started, here are […]
Continuously generating new leads is key to a profitable B2B business. The more leads you receive, the more opportunities you’ll have to create and close deals for your product or service. However, if the leads you’re working with are not qualified to purchase, your sales team could be wasting their time targeting the wrong prospects— […]
Marketing teams whose primary focus is on the number of new leads generated for their website are often met with disgruntled sales reps that challenge the quality of those produced leads. Without a clear definition of what qualifies as a “good fit lead,” marketing and sales teams will continue to be at odds, causing hot […]
There isn’t a one-size-fits-all approach to improving employee engagement and productivity. If your company wants to move the needle, you must consider a broad range of employee engagement solutions. However, it doesn’t end there; you’ll need to adjust them to meet your specific needs to achieve the most benefits for your company and your employees. […]
Once you launched your business, you realized that being an entrepreneur takes considerable time and effort. From the start, you wore many hats – from sales and marketing to finance and customer support. You were virtually a one-person show focused on survival. The time has come to take the next steps and grow your business, […]
As you begin to fill your CRM with leads and opportunities, the need for a solid lead-nurturing strategy becomes more apparent. Allowing “bad timing” or “not-ready” leads to fall by the wayside could result in the loss of future revenue for your business. In this article, we’ll discuss lead nurturing best practices to keep your […]
The most successful B2B companies use relationship selling to increase sales — focusing on client relationships and providing value. Relationship selling is a “customer-centric” sales mentality, where the sales rep develops a relationship with the prospect providing value and assistance throughout each stage of their buying journey. Unlike the traditional transactional sale, where the product […]
