Have you noticed how fast things are changing? It’s easy to get overwhelmed when it comes to marketing strategies, social media updates, and staying up with what customers want. And now mobile devices require changes in the way your messages are delivered. I think many professionals welcome the shift in marketing strategies away from advertising […]
Given the results of procrastination – hurried work, mistakes, stress, missed deadlines and failed business strategies – it’s a wonder why anyone would put off what can be done right away. And yet who doesn’t let projects slide – especially the ones we don’t like doing? In the work I do as a business strategy […]
Social media, blogging and search engine optimization (SEO) have led to substantial shifts in the way companies market themselves. There is even a new term, “inbound marketing” to represent this new marketing paradigm. Predicated on the idea that by creating great, helpful and relevant content and engaging customers in online conversation, a company can draw […]
Companies like Starbucks, Nokia, P&G, and BMW are using social media to transform the way they innovate. Starbucks launched My Starbucks Idea, a website to crowdsource ideas for their products, customer experience, and social responsibility programs using Force.com, a cloud computing application offered by customer relationship management (CRM) and cloud computing juggernaut Salesforce.com. Starbucks has […]
Taking on social media for your business is an all or nothing proposition. By that, I don’t mean go out and set up company accounts and profiles for every social media network on the planet. Not only is that impractical, but it can damage your company’s brand rather than enhance it. As more and more […]
According to insights for Lead Generation in 2011 from Marketo, companies that wish to stay ahead of the competition will continue to mature their lead generation capabilities, such as adding lead scoring and improving the data quality. However, without capturing key information, there’s no chance to initiate lead scoring or improve lead nurturing campaigns. So, […]
Color me unimpressed with Google Pages so far. So it seems business owners have been waiting for four months for the following slew of features: * The ability to create a business page that is distinct from your own personal page…oookay, but so what? This is what we’ve been expecting as the most fundamental capability […]
Social media, blogging and search engine optimization (SEO) have led to substantial shifts in the way companies market themselves. There is even a new term, “inbound marketing” to represent this new marketing paradigm. Predicated on the idea that by creating helpful, relevant content and engaging customers in online conversation, a company can draw customers to […]
Danny Brown had an excellent post yesterday about some recent changes to Klout. One of the most disturbing is the information exchange with Facebook. If your family and friends comment or “Like” something on a public profile on Facebook, Klout will create a profile for that person, even if their profile is not set to […]
Agile development can be fantastic. When executed properly, with engaged managers or product owners, it can lead to a steady cycle of new features, feedback, changes and growth. So watching Google+ has been intriguing as it releases a fairly steady stream of new features. Today, Vic Gundotra, Senior VP of Engineering and man behind Google+ […]
