Last week, one of the biggest proponents of search engine optimization, SEOMoz, announced that they were rebranding their company and becoming Moz, a provider of analytical tools to help people in their inbound marketing endeavors. The writing had been on the walls for some time, I think. Rand Fishkin posted a Whiteboard Friday video blog […]
Good content is the lifeblood of businesses. It’s really the cornerstone of so many disciplines: Search engine optimization, user experience and design, customer support, marketing — more and more businesses and consumers both rely on the creation of useful, credible, and engaging content. When companies seek to create internal knowledge bases, they’re building content. They’re […]
Improve Inbound Marketing with Video One aspect of the Internet that continues to amaze us is how fast things change online. The emergence of videos as a vital inbound marketing tool is one of those changes that has come along in recent years to wow us. Just a few years ago, putting regular videos up […]
Landing Pages – Planning for Success When you host a party, you include an RSVP so you can plan. Knowing how many guests will attend means you know how much food to prepare, how much wine to buy and how many chairs to set up. Fail to include the RSVP and you have to plan […]
Do you know where your online readers are in your typical customers’ buying journey? Inbound or content marketing on a business blog or website works to attract potential customers but it depends on how well you connect to customers at the right time with the right words that inspire action. Just as it’s important to […]
