Even the most well-oiled corporation can suffer from one major issue: the gap between executives and employees, especially when it comes to their perceptions and approaches to marketing. Given that leaders may not be involved in the day-to-day tasks and decision-making, they may have a vastly different opinion of the direction that a company’s marketing […]
Do you know how many converting leads you’ll need to meet your revenue goal for the coming year? Lead volume and quality are important metrics for sales and marketing teams. Knowing the raw number of leads you need to produce is crucial. It can help you assess the overall efficiency and effectiveness of your sales […]
Even if you’re new to content marketing, you’re probably familiar with two companies that are leading the industry in conversion rate optimization (CRO): Unbounce and KISSmetrics. These organizations have mastered the art of using analytics and user behaviors to improve the performance of their site content. Figuring out what visitors are seeking and providing them […]
You did your sales and marketing planning for the year and now you’re generating leads to meet revenue goals, right? Or, are you still wondering how to figure out how many sales you need or leads you need in order to achieve your revenue objectives?, Are you generating sufficient leads to enable you to drive […]
These six ways to use technology for lead generation all work to get the most out of your website and personnel. Incorporating all these elements into your larger strategy can create a self-sustaining model that builds your client base for years. Landing Page Contact Forms Adding a contact form to your website landing pages, including […]
In today’s data-driven world, there is a wealth of data available to you. Knowing which metrics matter, and which you can safely ignore, isn’t always easy. What figures paint an accurate picture of the buying process? Which numbers have a direct impact on the success of your inbound marketing strategy? Knowing what to measure for […]
Ah, leads. They’re your best friend and your worst nightmare. We’ve all wasted time chasing the wrong leads, so it’s understandable that thinking about them would cause some stress. But when they’re the right leads, life is good. Let’s focus on a few strategies to get better leads into your sales funnel so you spend […]
