Archive for category: Marketing Trends

How Account-Based Marketing (ABM) Can Significantly Grow Your Business Revenue

June 14, 2018June 14, 2018 B2B, Blog, Marketing Trends, Sales & Marketing Alignment, Strategyby Kristy McNett, Managing Owner

Customization is trending right now in marketing, and it’s not just for B2C. B2B marketers, too, are tossing out “one-size-fits-all” marketing approaches in favor of something a little more personal. One approach that takes the target into consideration, rather than applying the same strategies for every lead, is account-based marketing (ABM). Let’s look at what it is […]

June 11, 2017June 11, 2017 B2B, Marketing Automation, Marketing Trendsby Kristy McNett, Managing Owner

Throughout the past couple of years in my consulting practice, I’ve seen the market for marketing automation appear, develop, and completely change the face of marketing agencies. According to the Aberdeen Group, back in 2014 nearly 70% of businesses were using a marketing automation platform or are currently implementing one. That percentage has only grown in the […]

How Account-Based Marketing (ABM) Can Significantly Grow Your Business Revenue

Marketers: Check Out These Hot New Trends in B2B Marketing Automation

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