Since 2009, Google’s belied its CEO’s contention that Microsoft (with its Bing search engine) is its biggest competitor. If Google Wave, Google Buzz, and now Google+ are any indication, they are far more concerned with getting ahead of Facebook than anyone else. Wave was introduced at the Google I/O conference in May 2009, but it […]
https://ariadpartners.com/wp-content/uploads/2012/02/Google-Plus.jpg160240Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/11/ariad-partners-logo.webpKristy McNett, Managing Owner2012-02-14 10:53:002023-03-29 03:45:11Google+ & Social Media: 3 Lessons on How NOT To Launch a Product
In my last post I mentioned performance reviews and how important it is when setting individual goals to “look up” to departmental and corporate strategy. All employee tasks contribute to the overall business strategy but unless you’re making that clear to each member of the team, they may not realize it. Don’t miss an opportunity […]
It’s annual review time for one of my clients. This got me thinking about the top-down impact of corporate strategy. It impacts everything yet you’d be surprised how many managers are not thinking about their employees’ goals in light of the corporate strategy. They don’t connect the dots from employee and individual contributor goals to departmental […]
Have you noticed how fast things are changing? It’s easy to get overwhelmed when it comes to marketing strategies, social media updates, and staying up with what customers want. And now mobile devices require changes in the way your messages are delivered. I think many professionals welcome the shift in marketing strategies away from advertising […]
https://ariadpartners.com/wp-content/uploads/2012/12/social-networking.jpg11831690Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/11/ariad-partners-logo.webpKristy McNett, Managing Owner2012-01-31 15:38:002023-03-29 03:45:11Social Media Overwhelm: 4 Things to Ignore
Given the results of procrastination – hurried work, mistakes, stress, missed deadlines and failed business strategies – it’s a wonder why anyone would put off what can be done right away. And yet who doesn’t let projects slide – especially the ones we don’t like doing? In the work I do as a business strategy […]
Social media, blogging and search engine optimization (SEO) have led to substantial shifts in the way companies market themselves. There is even a new term, “inbound marketing” to represent this new marketing paradigm. Predicated on the idea that by creating great, helpful and relevant content and engaging customers in online conversation, a company can draw […]
https://ariadpartners.com/wp-content/uploads/2011/12/iStock_000011199295Small.jpg648741Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/11/ariad-partners-logo.webpKristy McNett, Managing Owner2011-12-27 15:33:002023-03-29 03:45:11The Next Shift in Marketing: Mobile and Local Marketing
Companies like Starbucks, Nokia, P&G, and BMW are using social media to transform the way they innovate. Starbucks launched My Starbucks Idea, a website to crowdsource ideas for their products, customer experience, and social responsibility programs using Force.com, a cloud computing application offered by customer relationship management (CRM) and cloud computing juggernaut Salesforce.com. Starbucks has […]
https://ariadpartners.com/wp-content/uploads/2011/12/Social-media-for-public-relations1.jpg305600Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/11/ariad-partners-logo.webpKristy McNett, Managing Owner2011-12-20 17:13:002023-03-29 03:45:11Customer-Driven Innovation: How Social Media is Changing How We Innovate
Taking on social media for your business is an all or nothing proposition. By that, I don’t mean go out and set up company accounts and profiles for every social media network on the planet. Not only is that impractical, but it can damage your company’s brand rather than enhance it. As more and more […]
https://ariadpartners.com/wp-content/uploads/2012/06/SocialMedia.jpg282425Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/11/ariad-partners-logo.webpKristy McNett, Managing Owner2011-12-18 18:00:002023-03-29 03:45:11Social Media: Get in The Game, or Don’t
According to insights for Lead Generation in 2011 from Marketo, companies that wish to stay ahead of the competition will continue to mature their lead generation capabilities, such as adding lead scoring and improving the data quality. However, without capturing key information, there’s no chance to initiate lead scoring or improve lead nurturing campaigns. So, […]
https://ariadpartners.com/wp-content/uploads/2011/11/iStock_000018791136XSmall.jpg300400Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/11/ariad-partners-logo.webpKristy McNett, Managing Owner2011-11-15 20:18:002023-03-29 03:45:113 Key Elements of a Quality Lead
Color me unimpressed with Google Pages so far. So it seems business owners have been waiting for four months for the following slew of features: * The ability to create a business page that is distinct from your own personal page…oookay, but so what? This is what we’ve been expecting as the most fundamental capability […]
Google+ & Social Media: 3 Lessons on How NOT To Launch a Product
Since 2009, Google’s belied its CEO’s contention that Microsoft (with its Bing search engine) is its biggest competitor. If Google Wave, Google Buzz, and now Google+ are any indication, they are far more concerned with getting ahead of Facebook than anyone else. Wave was introduced at the Google I/O conference in May 2009, but it […]
Purpose: Connecting Tasks, Goals, and Strategy to “Why”
In my last post I mentioned performance reviews and how important it is when setting individual goals to “look up” to departmental and corporate strategy. All employee tasks contribute to the overall business strategy but unless you’re making that clear to each member of the team, they may not realize it. Don’t miss an opportunity […]
Look Up: How Corporate Strategy Informs Department & Individual Goals
It’s annual review time for one of my clients. This got me thinking about the top-down impact of corporate strategy. It impacts everything yet you’d be surprised how many managers are not thinking about their employees’ goals in light of the corporate strategy. They don’t connect the dots from employee and individual contributor goals to departmental […]
Social Media Overwhelm: 4 Things to Ignore
Have you noticed how fast things are changing? It’s easy to get overwhelmed when it comes to marketing strategies, social media updates, and staying up with what customers want. And now mobile devices require changes in the way your messages are delivered. I think many professionals welcome the shift in marketing strategies away from advertising […]
Business Strategy and the Seductive Pleasures of Procrastination
Given the results of procrastination – hurried work, mistakes, stress, missed deadlines and failed business strategies – it’s a wonder why anyone would put off what can be done right away. And yet who doesn’t let projects slide – especially the ones we don’t like doing? In the work I do as a business strategy […]
The Next Shift in Marketing: Mobile and Local Marketing
Social media, blogging and search engine optimization (SEO) have led to substantial shifts in the way companies market themselves. There is even a new term, “inbound marketing” to represent this new marketing paradigm. Predicated on the idea that by creating great, helpful and relevant content and engaging customers in online conversation, a company can draw […]
Customer-Driven Innovation: How Social Media is Changing How We Innovate
Companies like Starbucks, Nokia, P&G, and BMW are using social media to transform the way they innovate. Starbucks launched My Starbucks Idea, a website to crowdsource ideas for their products, customer experience, and social responsibility programs using Force.com, a cloud computing application offered by customer relationship management (CRM) and cloud computing juggernaut Salesforce.com. Starbucks has […]
Social Media: Get in The Game, or Don’t
Taking on social media for your business is an all or nothing proposition. By that, I don’t mean go out and set up company accounts and profiles for every social media network on the planet. Not only is that impractical, but it can damage your company’s brand rather than enhance it. As more and more […]
3 Key Elements of a Quality Lead
According to insights for Lead Generation in 2011 from Marketo, companies that wish to stay ahead of the competition will continue to mature their lead generation capabilities, such as adding lead scoring and improving the data quality. However, without capturing key information, there’s no chance to initiate lead scoring or improve lead nurturing campaigns. So, […]
Google Pages: We waited for this?
Color me unimpressed with Google Pages so far. So it seems business owners have been waiting for four months for the following slew of features: * The ability to create a business page that is distinct from your own personal page…oookay, but so what? This is what we’ve been expecting as the most fundamental capability […]