Did you know that to write a quality blog post, the average blogger spends one to two hours on the content? That’s according to a recent survey of bloggers done by OrbitMedia. That overwhelms a lot of business owners. You’re already struggling to find enough hours in the day, how can you afford to spend two more creating quality content?
Therein lies the problem. Most business owners put their blog on the back burner because they’re worried about time. This creates an inconsistent blog, a scattered message, and mass audience confusion. It’s ineffective.
To help you get back on track and make sure you’re blogging consistently, here are a few strategies to help.
Look at Your Everyday Life
One of the biggest challenges with blogging (and the easiest excuse for not blogging) is finding the best blog topics. You know you don’t want to post “me too” articles that won’t help your business’ reputation, but where do you find new things to talk about? Start by looking at your everyday life.
You immerse yourself in your industry and business daily. When you leave the office, you go to the gym, spend time with family, and enjoy activities away from your company. Often there’s a sweet spot between your business and your world outside the office that lends itself to new blog topics. Actively seek these topics and you’ll have consistent ideas that’ll help you stand out in the crowded sea of content.
Don’t Write a Novel
There’s something to be said for brevity. Your readers don’t have a lot of time to spend reading your content, just as you don’t have a lot of time to spend writing it.
Keep your message concise and to the point. You’ll spend less time writing quality content, making it easier to keep your blogging strategy consistent.
Schedule Time for Blogging
This is perhaps the most obvious tip we could give. It’s also the most overlooked so it’s worthwhile mentioning.
Add your blog to your regular schedule. Treat your blog like a client. In essence, it is because it’s your way of serving your clients and your business. When you schedule your blogging into your regular routine and make it a priority, you’ll find it’s easy to keep it up.
Location, Location, Location… Doesn’t Matter
Are you waiting to get to your desk to blog? Don’t. Most of the top bloggers don’t limit their writing to their desk. In fact, many write from their phones, while running errands, or at their child’s dance practice. Ditch the notion that you need a desk and a computer to blog. You’ll suddenly find more opportunities to draft a post wherever you feel inspired.
Create a Roadmap
What’s your blogging plan? What are the big picture goals and objectives of your blog? By having a master plan in place, you are better able to see the benefits of creating content.
When you’re feeling less than inspired and ready to abandon your blog for the day (reducing your consistency and harming your business), revisit your goals. This will reinvigorate you to keep your blog filled with content, diminishing the temptation to let it go by the wayside.
Be Your Blog’s Boss
When all else fails, realize that your blog is your business and you’re the boss. Pull out your inner entrepreneur and treat it as such. Manage yourself to give the business the type of nurturing it needs to prosper. With this attitude, you’re more likely to maintain a healthy, consistent blog.
Share the Love
Do you have a sales team working with you to grow your business? Share the love and let them take on some of the blogging efforts.
Having unique voices on your blog gives it life. It also takes the burden off your shoulders so you can take a break when needed. Let your sales team take the reins every now and then. Your readers will appreciate it and you’ll keep your blog consistently filled with quality content.
What do you do to keep yourself on track with your blogging efforts?