Website vs. Facebook Page, we have the answer. Social media platforms originated as a means of helping people connect with friends, family, and colleagues. Over time, these platforms expanded beyond personal use to play an increasingly important role in marketing and creating business relationships. This has been especially true for Facebook, whose billions of monthly […]
Successful B2B SaaS inbound marketing campaigns create a user experience that nurtures long-term relationships by distributing valuable content throughout the buyer’s journey. With 82% of marketers actively investing in content marketing, creating an effective inbound strategy is necessary to align with customer buying behaviors and stay abreast with industry advancements to keep your business ahead […]
The results of your early SEO efforts live and die on the competitiveness of the keywords you choose to target. Even if you’re willing to invest a ton of money, effort, and time on amazing content and link building, you still won’t come close to ranking for many high competition terms (think “auto insurance”, “buy […]
Conversion optimization bridges the gap between art and science and even for the most experienced marketers; it can feel like groping around in the dark. Every step prior to the optimization, SEO, landing page design, audience targeting and all the rest have to be tuned just right. What is the best legitimate shortcut that you […]
Tired of the constant changes Google’s been making lately? Yeah, sometimes I am, too. It seems like the search engine mogul has tweaked everything from its algorithms to ranking in-depth articles above other results over the past few months. But nothing has compared to its latest change. A few years ago, Google encrypted searches for […]
Last week, one of the biggest proponents of search engine optimization, SEOMoz, announced that they were rebranding their company and becoming Moz, a provider of analytical tools to help people in their inbound marketing endeavors. The writing had been on the walls for some time, I think. Rand Fishkin posted a Whiteboard Friday video blog […]
If you asked me what was the single most important thing that you could do right now to improve your SEO, I’d say make sure you are set up for Google Authorship. Hands down. Period. Full Stop. End of story. See, we’ve come to expect certain things to always be true. One of those was […]
We know this might be going out on a limb here, but we think Shakespeare might have been wrong. “What’s in a name? A rose by any other name would smell as sweet,” declared Juliet from the balcony as she pined for her star-crossed lover, Romeo. But when it comes to SEO and keywords, a […]
