Content marketing is a long-term investment in your company’s future, and a major strategy for gathering business leads. It would be a shame if you invested heavily in content marketing, and then saw a low return on your investment. Your content marketing ROI is the single most important factor in determining how much of your […]
Tired of the constant changes Google’s been making lately? Yeah, sometimes I am, too. It seems like the search engine mogul has tweaked everything from its algorithms to ranking in-depth articles above other results over the past few months. But nothing has compared to its latest change. A few years ago, Google encrypted searches for […]
Engaging content is the currency of inbound marketing. Great content lets you attract traffic, capture more leads, and increase your sales. This message has been out there for a while now – “Content is King” – and the most common objection is that “I don’t have the time.” The problem is it’s no longer optional. […]
Good content is the lifeblood of businesses. It’s really the cornerstone of so many disciplines: Search engine optimization, user experience and design, customer support, marketing — more and more businesses and consumers both rely on the creation of useful, credible, and engaging content. When companies seek to create internal knowledge bases, they’re building content. They’re […]
Do you know where your online readers are in your typical customers’ buying journey? Inbound or content marketing on a business blog or website works to attract potential customers but it depends on how well you connect to customers at the right time with the right words that inspire action. Just as it’s important to […]
