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Is Your B2B Sales Process a Competitive Differentiator?

Is Your B2B Sales Process a Competitive Differentiator?

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With  5.72 million B2B businesses in America, it goes without saying that running a B2B company is challenging in such a highly competitive environment. And yet, not that many firms are doing a great job at the sales process: recent research shows that only 52% of B2B buyers were satisfied with their last buying experience. […]