With 5.72 million B2B businesses in America, it goes without saying that running a B2B company is challenging in such a highly competitive environment. And yet, not that many firms are doing a great job at the sales process: recent research shows that only 52% of B2B buyers were satisfied with their last buying experience. […]
You may not care if the outfits you wear to work every week are the height of fashion, but one area where you definitely need to care about trends is in the field of marketing. Staying on top of B2B marketing trends means keeping apprised of what’s important to your customers, so it also means […]
The world of B2B marketing is continually evolving as companies devise new strategies to connect with clients and new technology empowers efficiency in the marketing process. Marketers must stay abreast of the latest trends in the marketplace to ensure they have the competitive edge moving forward. Let’s take a closer look at what’s hot in the […]
