Over the last two weeks, we’ve discussed the elements of a successful landing page and how to define your landing page goals. This week, we dive into the creation process of your landing page. You’re ready to create your next campaign, but where do you start? How do you capture your reader’s attention so you’re […]
In last week’s post, we gave you the five steps to having a successful landing page. This week, we’ll discuss the first step, how to define your landing pages goals and metrics. Before you can create any new campaign, you need to know why you’re starting it. Having a clear set of goals is the […]
It’s one of the hardest, most confusing parts of lead generation: Creating stellar landing pages and then testing and optimizing them. How do you know what’s working? How do you know what’s bringing you new leads? How can you optimize your landing pages to convert more visitors into high-quality contacts? At Ariad Partners, we hear […]
Your business website is up and running, but are you optimizing your site for conversion of these visitors into leads? Follow these steps to make immediate improvements. Craft Content for Conversion Having a clear picture of your company’s strengths and the value your service or product gives clients is essential for creating website content geared […]
Improving your lead generation strategy requires a multi-faceted approach to your company’s inbound marketing efforts. If you built it well, you will soon see qualified lead numbers rise. Know Your Target Markets In 2015, businesses are allocating hundreds of billions of dollars to market online with the goals of increasing website traffic and generating new leads, […]
These six ways to use technology for lead generation all work to get the most out of your website and personnel. Incorporating all these elements into your larger strategy can create a self-sustaining model that builds your client base for years. Landing Page Contact Forms Adding a contact form to your website landing pages, including […]
Ah, leads. They’re your best friend and your worst nightmare. We’ve all wasted time chasing the wrong leads, so it’s understandable that thinking about them would cause some stress. But when they’re the right leads, life is good. Let’s focus on a few strategies to get better leads into your sales funnel so you spend […]
