You did your sales and marketing planning for the year and now you’re generating leads to meet revenue goals, right? Or, are you still wondering how to figure out how many sales you need or leads you need in order to achieve your revenue objectives?, Are you generating sufficient leads to enable you to drive […]
This is the final post in a series of four that explains the benefit of subcontracting on government contracts, how to market to contractors, and how to network with them. This post will provide tips for better selling your services to government contractors. The more you think about it, the more appealing subcontracting is. Once you’ve proven […]
https://ariadpartners.com/wp-content/uploads/2016/01/How-to-Sell-Your-Services-to-Other-Government-Contractors.jpg6831024Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/12/Ariad-Partners-Holiday-3.svgKristy McNett, Managing Owner2016-01-26 11:00:402023-03-29 03:45:07How to Sell Your Services to Other Government Contractors (Part 4)
If the last few posts I’ve written have convinced you of the benefits to working as a subcontractor on government projects and you’ve begun your marketing to contractors. You’re now ready to begin networking with other government contractors in the hopes of being hired as a subcontractor.
https://ariadpartners.com/wp-content/uploads/2016/01/How-to-Network-with-Other-Government-Contractors.jpg7651024Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/12/Ariad-Partners-Holiday-3.svgKristy McNett, Managing Owner2016-01-19 11:00:422023-03-29 03:45:07How to Network with Other Government Contractors (Part 3)
In the first post of this series, I discussed why you should consider subcontracting with other government contractors as a way to increase revenue and jobs, as well as to network with other professionals. In this post, I’ll cover how you can market yourself so that contractors know of your specific skillset and can easily […]
https://ariadpartners.com/wp-content/uploads/2016/01/How-to-Market-Yourself-to-Other-Government-Contractors.jpg6831024Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/12/Ariad-Partners-Holiday-3.svgKristy McNett, Managing Owner2016-01-12 11:00:362023-03-29 03:45:07How to Market Yourself to Other Government Contractors (Part 2)
Selling to the government can be lucrative, but the land of government contracting is ripe with competition. It can be a true challenge to win a bid as a prime contractor. There are other ways to break into government contracting or increase your revenue from government contracts that don’t involve you winning a bid as […]
https://ariadpartners.com/wp-content/uploads/2016/01/Why-You-Should-Market-Yourself-as-a-Government-Subcontractor.jpg7681024Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/12/Ariad-Partners-Holiday-3.svgKristy McNett, Managing Owner2016-01-05 11:00:302023-03-29 03:45:07Why You Should Market Yourself as a Government Subcontractor (Part 1)
Ever notice how some products just don’t get it? The tools and solutions they propose seem to be a good fit but as you dig into the demos and details, you realize they’re more work than they’re worth. That was the case for the team at GuavaBox, an inbound marketing agency. The team ended up […]
This is the last post in our series of five steps to landing page success. Let’s do a quick recap of what we’ve covered so far: Starting by defining your landing page goals and metrics Then creating a successful landing page (and what that looks like) Measuring the performance of your landing page Then creating […]
https://ariadpartners.com/wp-content/uploads/2015/09/9.14-Blog.png562750Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/12/Ariad-Partners-Holiday-3.svgKristy McNett, Managing Owner2015-09-17 09:00:302023-03-29 03:45:07How to A/B Test Your Hypothesis
Up until now, we’ve discussed how to define your landing page goals, how to create a successful landing page, and how to measure landing page performance. This week, we continue in the five step landing page process with how to create a test hypothesis for landing page optimization. Remember your fifth grade science fair project? You had […]
https://ariadpartners.com/wp-content/uploads/2025/12/Ariad-Partners-Holiday-3.svg00Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2025/12/Ariad-Partners-Holiday-3.svgKristy McNett, Managing Owner2015-09-10 10:02:492023-10-18 17:05:32How to Create a Test Hypothesis for Landing Page Optimization
In week one, we looked at the ingredients needed for a successful landing page. So far we’ve covered how to define your landing page goals and how to create a successful landing page. This week, we’ll talk about how to measure your landing page’s performance. Page performance is one of the most exciting parts of […]
Over the last two weeks, we’ve discussed the elements of a successful landing page and how to define your landing page goals. This week, we dive into the creation process of your landing page. You’re ready to create your next campaign, but where do you start? How do you capture your reader’s attention so you’re […]
Sales & Marketing Planning: Generating Leads to Meet Revenue Goals
You did your sales and marketing planning for the year and now you’re generating leads to meet revenue goals, right? Or, are you still wondering how to figure out how many sales you need or leads you need in order to achieve your revenue objectives?, Are you generating sufficient leads to enable you to drive […]
How to Sell Your Services to Other Government Contractors (Part 4)
This is the final post in a series of four that explains the benefit of subcontracting on government contracts, how to market to contractors, and how to network with them. This post will provide tips for better selling your services to government contractors. The more you think about it, the more appealing subcontracting is. Once you’ve proven […]
How to Network with Other Government Contractors (Part 3)
If the last few posts I’ve written have convinced you of the benefits to working as a subcontractor on government projects and you’ve begun your marketing to contractors. You’re now ready to begin networking with other government contractors in the hopes of being hired as a subcontractor.
How to Market Yourself to Other Government Contractors (Part 2)
In the first post of this series, I discussed why you should consider subcontracting with other government contractors as a way to increase revenue and jobs, as well as to network with other professionals. In this post, I’ll cover how you can market yourself so that contractors know of your specific skillset and can easily […]
Why You Should Market Yourself as a Government Subcontractor (Part 1)
Selling to the government can be lucrative, but the land of government contracting is ripe with competition. It can be a true challenge to win a bid as a prime contractor. There are other ways to break into government contracting or increase your revenue from government contracts that don’t involve you winning a bid as […]
Product Review: DoInbound for Agency Project Management
Ever notice how some products just don’t get it? The tools and solutions they propose seem to be a good fit but as you dig into the demos and details, you realize they’re more work than they’re worth. That was the case for the team at GuavaBox, an inbound marketing agency. The team ended up […]
How to A/B Test Your Hypothesis
This is the last post in our series of five steps to landing page success. Let’s do a quick recap of what we’ve covered so far: Starting by defining your landing page goals and metrics Then creating a successful landing page (and what that looks like) Measuring the performance of your landing page Then creating […]
How to Create a Test Hypothesis for Landing Page Optimization
Up until now, we’ve discussed how to define your landing page goals, how to create a successful landing page, and how to measure landing page performance. This week, we continue in the five step landing page process with how to create a test hypothesis for landing page optimization. Remember your fifth grade science fair project? You had […]
How to Measure Landing Page Performance
In week one, we looked at the ingredients needed for a successful landing page. So far we’ve covered how to define your landing page goals and how to create a successful landing page. This week, we’ll talk about how to measure your landing page’s performance. Page performance is one of the most exciting parts of […]
How to Create a Successful Landing Page
Over the last two weeks, we’ve discussed the elements of a successful landing page and how to define your landing page goals. This week, we dive into the creation process of your landing page. You’re ready to create your next campaign, but where do you start? How do you capture your reader’s attention so you’re […]