In last week’s post, we gave you the five steps to having a successful landing page. This week, we’ll discuss the first step, how to define your landing pages goals and metrics. Before you can create any new campaign, you need to know why you’re starting it. Having a clear set of goals is the […]
It’s one of the hardest, most confusing parts of lead generation: Creating stellar landing pages and then testing and optimizing them. How do you know what’s working? How do you know what’s bringing you new leads? How can you optimize your landing pages to convert more visitors into high-quality contacts? At Ariad Partners, we hear […]
These six ways to use technology for lead generation all work to get the most out of your website and personnel. Incorporating all these elements into your larger strategy can create a self-sustaining model that builds your client base for years. Landing Page Contact Forms Adding a contact form to your website landing pages, including […]
https://ariadpartners.com/wp-content/uploads/2015/07/6-Ways-to-Use-Technology-for-Lead-Generation.jpg6831024Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2015-07-16 09:00:432026-03-26 21:57:186 Ways to Use Technology for Lead Generation
In today’s data-driven world, there is a wealth of data available to you. Knowing which metrics matter, and which you can safely ignore, isn’t always easy. What figures paint an accurate picture of the buying process? Which numbers have a direct impact on the success of your inbound marketing strategy? Knowing what to measure for […]
It’s hard to sift through all the buzzwords and jargon floating around the marketing industry. What should you listen to? What will have an impact on your business? What’s worth ignoring? It’s not easy to know what trends and terminology are worthy of your attention. But if you had to listen to just one, agile […]
https://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpg00Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2015-07-02 09:00:202023-10-27 10:33:19What is Agile Marketing and How to Use it to Improve Your Marketing Performance
Data-driven marketing isn’t a competitive advantage anymore. It’s the baseline. The real question isn’t whether to use data. It’s whether you’re paying attention to the right data. B2B companies in particular tend to drown in available metrics while missing the signals that actually predict pipeline and revenue. Here are the nine sources of marketing data […]
https://ariadpartners.com/wp-content/uploads/2015/06/ChatGPT-Image-Mar-27-2026-12_28_26-PM.png10241536Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2015-06-11 17:01:402026-03-27 13:03:19The 9 Most Effective Sources of Marketing Data for B2B Companies
This month, we’re celebrating the mothers in our lives. It’s an annual tradition where we get to take a step back and look at all that our mom did for us. She cooked our meals. She washed our clothes (even when they were covered in mud.) She dried our tears. And, she taught us how […]
https://ariadpartners.com/wp-content/uploads/2015/05/mom-in-front-of-computer.jpg11301699Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2015-05-28 16:51:302025-12-04 03:16:3010 Things Your Mama Taught You About Sales and Marketing
Did you know that to write a quality blog post, the average blogger spends one to two hours on the content? That’s according to a recent survey of bloggers done by OrbitMedia. That overwhelms a lot of business owners. You’re already struggling to find enough hours in the day, how can you afford to spend […]
Don’t shoot the messenger. You’ve been hearing that having a mobile-friendly website would get you more customers for a while now. And now it’s time to pay the piper—er, rather, Google. Google announced a few months ago that it would begin putting more emphasis in search results on sites that work well on tablets and smartphones. […]
Ah, leads. They’re your best friend and your worst nightmare. We’ve all wasted time chasing the wrong leads, so it’s understandable that thinking about them would cause some stress. But when they’re the right leads, life is good. Let’s focus on a few strategies to get better leads into your sales funnel so you spend […]
https://ariadpartners.com/wp-content/uploads/2015/05/get-better-leads.jpg450800Kristy McNett, Managing Ownerhttps://ariadpartners.com/wp-content/uploads/2026/03/logo-AP-1030x385.jpgKristy McNett, Managing Owner2015-05-07 08:00:382023-10-27 10:27:40Get Better Leads: 5 Ways to Improve the Quality of What Goes in Your Sales Funnel
How to Define Your Landing Page Goals and Metrics
In last week’s post, we gave you the five steps to having a successful landing page. This week, we’ll discuss the first step, how to define your landing pages goals and metrics. Before you can create any new campaign, you need to know why you’re starting it. Having a clear set of goals is the […]
5 Step Landing Page Process: An Overview
It’s one of the hardest, most confusing parts of lead generation: Creating stellar landing pages and then testing and optimizing them. How do you know what’s working? How do you know what’s bringing you new leads? How can you optimize your landing pages to convert more visitors into high-quality contacts? At Ariad Partners, we hear […]
6 Ways to Use Technology for Lead Generation
These six ways to use technology for lead generation all work to get the most out of your website and personnel. Incorporating all these elements into your larger strategy can create a self-sustaining model that builds your client base for years. Landing Page Contact Forms Adding a contact form to your website landing pages, including […]
What to Measure for Inbound Marketing Success
In today’s data-driven world, there is a wealth of data available to you. Knowing which metrics matter, and which you can safely ignore, isn’t always easy. What figures paint an accurate picture of the buying process? Which numbers have a direct impact on the success of your inbound marketing strategy? Knowing what to measure for […]
What is Agile Marketing and How to Use it to Improve Your Marketing Performance
It’s hard to sift through all the buzzwords and jargon floating around the marketing industry. What should you listen to? What will have an impact on your business? What’s worth ignoring? It’s not easy to know what trends and terminology are worthy of your attention. But if you had to listen to just one, agile […]
The 9 Most Effective Sources of Marketing Data for B2B Companies
Data-driven marketing isn’t a competitive advantage anymore. It’s the baseline. The real question isn’t whether to use data. It’s whether you’re paying attention to the right data. B2B companies in particular tend to drown in available metrics while missing the signals that actually predict pipeline and revenue. Here are the nine sources of marketing data […]
10 Things Your Mama Taught You About Sales and Marketing
This month, we’re celebrating the mothers in our lives. It’s an annual tradition where we get to take a step back and look at all that our mom did for us. She cooked our meals. She washed our clothes (even when they were covered in mud.) She dried our tears. And, she taught us how […]
7 Strategies to Make Sure You’re Blogging Consistently
Did you know that to write a quality blog post, the average blogger spends one to two hours on the content? That’s according to a recent survey of bloggers done by OrbitMedia. That overwhelms a lot of business owners. You’re already struggling to find enough hours in the day, how can you afford to spend […]
Been Ignoring the Whole ‘Mobile-Friendly’ Thing? Why Mobilegeddon Might Change Your Tune
Don’t shoot the messenger. You’ve been hearing that having a mobile-friendly website would get you more customers for a while now. And now it’s time to pay the piper—er, rather, Google. Google announced a few months ago that it would begin putting more emphasis in search results on sites that work well on tablets and smartphones. […]
Get Better Leads: 5 Ways to Improve the Quality of What Goes in Your Sales Funnel
Ah, leads. They’re your best friend and your worst nightmare. We’ve all wasted time chasing the wrong leads, so it’s understandable that thinking about them would cause some stress. But when they’re the right leads, life is good. Let’s focus on a few strategies to get better leads into your sales funnel so you spend […]