Here’s the thing about social media: it’s constantly changing. What worked or was trendy last year is now old news. Every year, Social Media Examiner releases its annual Social Media Marketing Industry Report and looks at how marketers are using social media to grow their businesses. Lucky for you, I’ve picked a few highlights from […]
https://ariadpartners.com/wp-content/uploads/2014/10/connect-social-media-blue.jpg660908Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2014-10-25 09:25:132023-03-29 03:45:0810 Things You need to Know About Social Media Marketing Right Now
Improving your sales processes, while it does require more leads at the top of funnel (also called TOFU by us marketers), also requires the right leads at that start of your sales funnel. In other words, it’s all about quality and quantity. And while you might think it’s difficult to qualify leads right from the start, it’s absolutely possible. First, Understand […]
It’s frustrating, to say the least. You know inbound marketing is a valuable tool for business, and you’ve seen it in action for other companies, but for you and your brand, inbound marketing strategies are not living up to your expectations. Inbound marketing is the wave of the future, and the future is already here. […]
https://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.png00Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2014-10-09 15:00:582023-10-18 17:08:17Why Inbound Marketing Isn’t Working for You
One of the best ways to boost your business is to get referrals from existing customers. Because they already know and trust your brand, your customers can be your best marketing tool. But you still have to develop a solid strategy for your referral marketing campaign. I posed the question to business owners and marketers: […]
Marketing automation is the implementation of software designed to automate a myriad of marketing tasks for you. But don’t worry, it won’t put you out of a job. On the contrary, automation helps you do your job more efficiently by prioritizing tasks and streamlining your marketing strategies. When used properly, marketing automation software will free […]
Can-Spam. It sounds like luncheon meat in a tin, but it’s actually the law. The new Canadian anti-spam law or (CASL) went into effect on July 1, and it’s a whole lot stricter than comparable U.S. anti-spam laws. The new Canadian laws, which come with a three-year “transition period” clause to give everyone enough time to […]
00Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2014-09-07 17:00:472023-03-29 03:45:08Canada’s Anti-Spam Law – What It Is and What to Do If You Haven’t Acted Yet
FOR IMMEDIATE RELEASE Cleveland, OH, September 2, 2014 – Brenda Stoltz of Ariad Partners has been nominated for the 2014 Small Business Influencer Awards in the category of Business Experts. Brenda Stoltz is the CEO and founder of Ariad Partners. As the founder of Ariad Partners, Brenda and her team work with growth-oriented companies to increase […]
https://ariadpartners.com/wp-content/uploads/2014/09/SBInfluencer-logo-main.png70252Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2014-09-02 13:23:592023-03-29 03:45:08Brenda Stoltz CEO of Ariad Partners Nominated For 2014 Small Business Influencer Awards
In marketing, there’s always the latest buzzword that gets marketers in a tizzy. Whereas “word of mouth” was hot a few years ago, we’re now hearing a lot about “referral marketing.” I talked to Matt Roche, CEO of Extole, a company that powers referral marketing programs for some well-known brands, to get the scoop. The […]
https://ariadpartners.com/wp-content/uploads/2014/08/Referral-Marketing_20140814.png412623Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2014-08-31 22:12:452023-03-29 03:45:08The State of Referral Marketing, with Extole CEO Matt Roche
Unless you’ve been living under a rock for the past decade, you know that LinkedIn has risen to the top of the social media pile to become the grown-ups version of Facebook. The recent changes introduced on LinkedIn are a boon to marketers and especially to content sharers. If you like using Facebook for business […]
https://ariadpartners.com/wp-content/uploads/2014/08/improved-linkedin.jpg465700Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2014-08-24 12:24:402023-03-29 03:45:08The New and Improved LinkedIn Is a Treasure Trove for Marketers
Content marketing is a long-term investment in your company’s future, and a major strategy for gathering business leads. It would be a shame if you invested heavily in content marketing, and then saw a low return on your investment. Your content marketing ROI is the single most important factor in determining how much of your […]
https://ariadpartners.com/wp-content/uploads/2014/07/content-marketing-roi.jpg289500Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2014-08-17 09:33:392023-03-29 03:45:08Content Marketing ROI: Tactics to Improve Your ROI
10 Things You need to Know About Social Media Marketing Right Now
Here’s the thing about social media: it’s constantly changing. What worked or was trendy last year is now old news. Every year, Social Media Examiner releases its annual Social Media Marketing Industry Report and looks at how marketers are using social media to grow their businesses. Lucky for you, I’ve picked a few highlights from […]
How TOFU Can Boost Your Qualified Leads
Improving your sales processes, while it does require more leads at the top of funnel (also called TOFU by us marketers), also requires the right leads at that start of your sales funnel. In other words, it’s all about quality and quantity. And while you might think it’s difficult to qualify leads right from the start, it’s absolutely possible. First, Understand […]
Why Inbound Marketing Isn’t Working for You
It’s frustrating, to say the least. You know inbound marketing is a valuable tool for business, and you’ve seen it in action for other companies, but for you and your brand, inbound marketing strategies are not living up to your expectations. Inbound marketing is the wave of the future, and the future is already here. […]
8 Tips for Smarter Referral Marketing
One of the best ways to boost your business is to get referrals from existing customers. Because they already know and trust your brand, your customers can be your best marketing tool. But you still have to develop a solid strategy for your referral marketing campaign. I posed the question to business owners and marketers: […]
6 Tips for Improving Your Marketing Automation
Marketing automation is the implementation of software designed to automate a myriad of marketing tasks for you. But don’t worry, it won’t put you out of a job. On the contrary, automation helps you do your job more efficiently by prioritizing tasks and streamlining your marketing strategies. When used properly, marketing automation software will free […]
Canada’s Anti-Spam Law – What It Is and What to Do If You Haven’t Acted Yet
Can-Spam. It sounds like luncheon meat in a tin, but it’s actually the law. The new Canadian anti-spam law or (CASL) went into effect on July 1, and it’s a whole lot stricter than comparable U.S. anti-spam laws. The new Canadian laws, which come with a three-year “transition period” clause to give everyone enough time to […]
Brenda Stoltz CEO of Ariad Partners Nominated For 2014 Small Business Influencer Awards
FOR IMMEDIATE RELEASE Cleveland, OH, September 2, 2014 – Brenda Stoltz of Ariad Partners has been nominated for the 2014 Small Business Influencer Awards in the category of Business Experts. Brenda Stoltz is the CEO and founder of Ariad Partners. As the founder of Ariad Partners, Brenda and her team work with growth-oriented companies to increase […]
The State of Referral Marketing, with Extole CEO Matt Roche
In marketing, there’s always the latest buzzword that gets marketers in a tizzy. Whereas “word of mouth” was hot a few years ago, we’re now hearing a lot about “referral marketing.” I talked to Matt Roche, CEO of Extole, a company that powers referral marketing programs for some well-known brands, to get the scoop. The […]
The New and Improved LinkedIn Is a Treasure Trove for Marketers
Unless you’ve been living under a rock for the past decade, you know that LinkedIn has risen to the top of the social media pile to become the grown-ups version of Facebook. The recent changes introduced on LinkedIn are a boon to marketers and especially to content sharers. If you like using Facebook for business […]
Content Marketing ROI: Tactics to Improve Your ROI
Content marketing is a long-term investment in your company’s future, and a major strategy for gathering business leads. It would be a shame if you invested heavily in content marketing, and then saw a low return on your investment. Your content marketing ROI is the single most important factor in determining how much of your […]