It’s hard to sift through all the buzzwords and jargon floating around the marketing industry. What should you listen to? What will have an impact on your business? What’s worth ignoring? It’s not easy to know what trends and terminology are worthy of your attention. But if you had to listen to just one, agile […]
https://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.png00Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2015-07-02 09:00:202023-10-27 10:33:19What is Agile Marketing and How to Use it to Improve Your Marketing Performance
In today’s fast-paced world of reports, blog posts, and social updates, it’s easy to forget the importance of digging into a subject with a book. Reading a book opens up new ideas. It gives you fresh insight and alternate viewpoints. After finishing a well-written, well-thought out book, you’re left feeling empowered. Taking action after you’ve […]
https://ariadpartners.com/wp-content/uploads/2015/06/5-books-to-read-now-to-help-you-crush-2015.jpg9861030Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2015-06-18 09:00:032023-03-29 03:45:075 Books to Read Now to Help You Grow Your Business in 2015
Marketing is well-known as one of the most creative sides of business. Still, smart marketers know that the best creative ideas are backed by cold, hard fact. Data drives the majority of marketing decisions made by small and large businesses alike. With the overload of how much data is available online today, how do you […]
00Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2015-06-11 17:01:402023-03-29 03:45:07The 9 Most Effective Sources of Marketing Data (and How to Leverage Them)
This month, we’re celebrating the mothers in our lives. It’s an annual tradition where we get to take a step back and look at all that our mom did for us. She cooked our meals. She washed our clothes (even when they were covered in mud.) She dried our tears. And, she taught us how […]
https://ariadpartners.com/wp-content/uploads/2015/05/mom-in-front-of-computer.jpg11301699Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2015-05-28 16:51:302023-03-29 03:45:0810 Things Your Mama Taught You About Sales and Marketing
Did you know that to write a quality blog post, the average blogger spends one to two hours on the content? That’s according to a recent survey of bloggers done by OrbitMedia. That overwhelms a lot of business owners. You’re already struggling to find enough hours in the day, how can you afford to spend […]
Don’t shoot the messenger. You’ve been hearing that having a mobile-friendly website would get you more customers for a while now. And now it’s time to pay the piper—er, rather, Google. Google announced a few months ago that it would begin putting more emphasis in search results on sites that work well on tablets and smartphones. […]
Ah, leads. They’re your best friend and your worst nightmare. We’ve all wasted time chasing the wrong leads, so it’s understandable that thinking about them would cause some stress. But when they’re the right leads, life is good. Let’s focus on a few strategies to get better leads into your sales funnel so you spend […]
https://ariadpartners.com/wp-content/uploads/2015/05/get-better-leads.jpg450800Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2015-05-07 08:00:382023-10-27 10:27:40Get Better Leads: 5 Ways to Improve the Quality of What Goes in Your Sales Funnel
Did you know that SaaS is growing three times faster than software? That’s according to Bjoern Lasse Herrmann from Compass. Although promising for future growth, the momentum being seen by the SaaS market comes with its fair share of challenges. Here are some of the biggest sales challenges for SaaS businesses and how your company […]
https://ariadpartners.com/wp-content/uploads/2015/04/3-Sales-Challenges-for-SaaS...and-How-to-Overcome-Them.png394567Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2015-04-23 09:00:112023-03-29 03:45:083 Sales Challenges for SaaS…and How to Overcome Them
As a software developer you are an expert in creating powerful systems and processes for your customers, but what about for your business? Introducing Growth Hacking Growth hacking is a concept coined by Sean Ellis, a one-man self-proclaimed growth hacker, who helped software companies expand their user base. Often times these strategies are unconventional – […]
https://ariadpartners.com/wp-content/uploads/2015/03/Growth-Hack.jpg27503600Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2015-04-02 08:45:212023-03-29 03:45:08How to Growth Hack Your Software Company
You hired a team of professionals but no matter how skilled these people are, without the proper tools, their jobs become exponentially more difficult. The Customer Relationship Management (CRM) tool you use in your business sets the tone in your company. It shows how your team will work with customers, and it shows customers what […]
https://ariadpartners.com/wp-content/uploads/2015/03/CRM.jpg610864Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2015-03-26 08:59:082023-03-29 03:45:085 Tips to Take Your CRM Beyond the Basics
What is Agile Marketing and How to Use it to Improve Your Marketing Performance
It’s hard to sift through all the buzzwords and jargon floating around the marketing industry. What should you listen to? What will have an impact on your business? What’s worth ignoring? It’s not easy to know what trends and terminology are worthy of your attention. But if you had to listen to just one, agile […]
5 Books to Read Now to Help You Grow Your Business in 2015
In today’s fast-paced world of reports, blog posts, and social updates, it’s easy to forget the importance of digging into a subject with a book. Reading a book opens up new ideas. It gives you fresh insight and alternate viewpoints. After finishing a well-written, well-thought out book, you’re left feeling empowered. Taking action after you’ve […]
The 9 Most Effective Sources of Marketing Data (and How to Leverage Them)
Marketing is well-known as one of the most creative sides of business. Still, smart marketers know that the best creative ideas are backed by cold, hard fact. Data drives the majority of marketing decisions made by small and large businesses alike. With the overload of how much data is available online today, how do you […]
10 Things Your Mama Taught You About Sales and Marketing
This month, we’re celebrating the mothers in our lives. It’s an annual tradition where we get to take a step back and look at all that our mom did for us. She cooked our meals. She washed our clothes (even when they were covered in mud.) She dried our tears. And, she taught us how […]
7 Strategies to Make Sure You’re Blogging Consistently
Did you know that to write a quality blog post, the average blogger spends one to two hours on the content? That’s according to a recent survey of bloggers done by OrbitMedia. That overwhelms a lot of business owners. You’re already struggling to find enough hours in the day, how can you afford to spend […]
Been Ignoring the Whole ‘Mobile-Friendly’ Thing? Why Mobilegeddon Might Change Your Tune
Don’t shoot the messenger. You’ve been hearing that having a mobile-friendly website would get you more customers for a while now. And now it’s time to pay the piper—er, rather, Google. Google announced a few months ago that it would begin putting more emphasis in search results on sites that work well on tablets and smartphones. […]
Get Better Leads: 5 Ways to Improve the Quality of What Goes in Your Sales Funnel
Ah, leads. They’re your best friend and your worst nightmare. We’ve all wasted time chasing the wrong leads, so it’s understandable that thinking about them would cause some stress. But when they’re the right leads, life is good. Let’s focus on a few strategies to get better leads into your sales funnel so you spend […]
3 Sales Challenges for SaaS…and How to Overcome Them
Did you know that SaaS is growing three times faster than software? That’s according to Bjoern Lasse Herrmann from Compass. Although promising for future growth, the momentum being seen by the SaaS market comes with its fair share of challenges. Here are some of the biggest sales challenges for SaaS businesses and how your company […]
How to Growth Hack Your Software Company
As a software developer you are an expert in creating powerful systems and processes for your customers, but what about for your business? Introducing Growth Hacking Growth hacking is a concept coined by Sean Ellis, a one-man self-proclaimed growth hacker, who helped software companies expand their user base. Often times these strategies are unconventional – […]
5 Tips to Take Your CRM Beyond the Basics
You hired a team of professionals but no matter how skilled these people are, without the proper tools, their jobs become exponentially more difficult. The Customer Relationship Management (CRM) tool you use in your business sets the tone in your company. It shows how your team will work with customers, and it shows customers what […]