An employee talking to your customers about a product or service that they themselves contribute to is a potential gold mine for your company. Where else can you find someone who knows the industry you are part of, what your offering brings to that industry, and can get down into the nitty-gritty details that can […]
Maybe it’s just me, but I find this funny. I’ve been looking at Google Wave, Buzz and Plus, trying to analyze what Google did right and what they did wrong with each application and product launch, what they learned, and how that informed or impacted the successive applications. I noticed that Google’s corporate timeline makes […]
Social media marketing, as you know, is about building relationships rather than shouting to an audience, about long-term credibility rather than quick, flashy attention-getting stunts. It pays to put long-term effort into your social media presence, but that doesn’t mean you can’t also use it to make a big splash for a special occasion. And […]
