A robust marketing and sales platform is essential for any business looking to stay ahead of the competition, meet growth goals, and provide scalable, repeatable processes year after year. If you’re considering onboarding HubSpot to revolutionize your marketing and sales efforts, you may ask yourself, “How can I ensure implementation success if I’m unfamiliar with […]
Once you launched your business, you realized that being an entrepreneur takes considerable time and effort. From the start, you wore many hats – from sales and marketing to finance and customer support. You were virtually a one-person show focused on survival. The time has come to take the next steps and grow your business, […]
Have you ever called a bank, insurance company or phone company, and spent needless time looping through automated phone systems, never talking to an actual person? Or, wasting time talking to someone who can’t actually fix your problem and then it takes days to escalate your issue and get a resolution? Customer service matters.
When we listed the 16 bad sales habits customers want your sales people to stop, it revealed some fairly common mistakes in communications. You can probably identify your company’s sales people who continually engage in each of them. You might use a few of these bad sales habits yourself. The book What Got You Here […]
Do you know where your online readers are in your typical customers’ buying journey? Inbound or content marketing on a business blog or website works to attract potential customers but it depends on how well you connect to customers at the right time with the right words that inspire action. Just as it’s important to […]
Businesses are just starting to use social media as a key strategy for growth. Some are hesitant, however. I don’t think social business is ever going away, although the tools are rapidly changing. Many small businesses aren’t clear which tactics are best for their company, and how to get the most out of their social […]
You’ve more than likely known for some time now that social sites and social networking aren’t just for chit-chatting. Used wisely, they’re a gold mine for businesses: for sales and marketing, as well as for managing customer relationships and company reputation. Like many business leaders, however, it’s confusing to know just how to participate successfully […]
