Archive for category: Customer Service

Staying Top of Mind – Lead Nurturing Best Practices

May 12, 2022May 12, 2022 B2B, Blog, Content Marketing, Customer Service, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Trends, Strategyby Kristy McNett, Managing Owner

As you begin to fill your CRM with leads and opportunities, the need for a solid lead-nurturing strategy becomes more apparent. Allowing “bad timing” or “not-ready” leads to fall by the wayside could result in the loss of future revenue for your business. In this article, we’ll discuss lead nurturing best practices to keep your […]

March 18, 2022March 18, 2022 B2B, Blog, Customer Service, Inbound Marketing, Relationship Selling, Salesby Kristy McNett, Managing Owner

As described by Investopedia, value is the monetary, material, or assessed worth of an asset, good, or service. In the business-to-business (B2B) world, it’s what everyone desires. Think about it… let’s assume that your software-as-a-service (SaaS) business provides companies with customer relationship management (CRM) software. To gain and keep a competitive edge, you need a […]

5 Foolproof Ways Your B2B Company Can Provide Customers with More Value

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