Tag Archive for: Lead Generation

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Is Your B2B Sales Process a Competitive Differentiator?

How to Turn Your B2B Sales Process Into a Competitive Advantage

by Kristy McNett, Managing Owner

With  5.72 million B2B businesses in America, it goes without saying that running a B2B company is challenging in such a highly competitive environment. And yet, not that many firms are doing a great job at the sales process: recent research shows that only 52% of B2B buyers were satisfied with their last buying experience. […]

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Your 2016 Sales and Marketing Planning

Sales & Marketing Planning: Generating Leads to Meet Revenue Goals

by Kristy McNett, Managing Owner

You did your sales and marketing planning for the year and now you’re generating leads to meet revenue goals, right? Or, are you still wondering how to figure out how many sales you need or leads you need in order to achieve your revenue objectives?, Are you generating sufficient leads to enable you to drive […]

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