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Social media, blogging and search engine optimization (SEO) have led to substantial shifts in the way companies market themselves. There is even a new term, “inbound marketing” to represent this new marketing paradigm. Predicated on the idea that by creating helpful, relevant content and engaging customers in online conversation, a company can draw customers to […]
Agile development can be fantastic. When executed properly, with engaged managers or product owners, it can lead to a steady cycle of new features, feedback, changes and growth. So watching Google+ has been intriguing as it releases a fairly steady stream of new features. Today, Vic Gundotra, Senior VP of Engineering and man behind Google+ […]
For Immediate Release: Leesburg, VA, October, 11, 2011 – Ariad Partners, a strategic marketing and business development consultancy that serves B2B and B2G technology and professional service firms, is now a Certified HubSpot Partner. HubSpot software is an all-in-one inbound marketing platform that simplifies and coordinates online marketing activities to include: blogging, social media, analytics, […]
Your business website is up and running, but are you optimizing your site for conversion of these visitors into leads? Follow these steps to make immediate improvements. Craft Content for Conversion Having a clear picture of your company’s strengths and the value your service or product gives clients is essential for creating website content geared […]
Improving your lead generation strategy requires a multi-faceted approach to your company’s inbound marketing efforts. If you built it well, you will soon see qualified lead numbers rise. Know Your Target Markets In 2015, businesses are allocating hundreds of billions of dollars to market online with the goals of increasing website traffic and generating new leads, […]
This month, we’re celebrating the mothers in our lives. It’s an annual tradition where we get to take a step back and look at all that our mom did for us. She cooked our meals. She washed our clothes (even when they were covered in mud.) She dried our tears. And, she taught us how […]
You hired a team of professionals but no matter how skilled these people are, without the proper tools, their jobs become exponentially more difficult. The Customer Relationship Management (CRM) tool you use in your business sets the tone in your company. It shows how your team will work with customers, and it shows customers what […]
Google’s constant algorithm tweaks have made their way to Google Authorship – one of the most noticeable and popular SEO changes to arise in the past year. Google Authorship allows content creators to personalize their content by having their Google+ profile picture appear in search results. Profile pictures have led to a rise in click-through […]
If you asked me what was the single most important thing that you could do right now to improve your SEO, I’d say make sure you are set up for Google Authorship. Hands down. Period. Full Stop. End of story. See, we’ve come to expect certain things to always be true. One of those was […]
With Penguin 2.0 expected to come soon, there’s been lots of discussion about assessing the quality of links and cleaning up the ones likely to ding you in Google’s search results. Last week, The Sales Lion put out his thoughts about SEO and link-removing, which are based on an email from an SEO company to […]
