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8 Ways B2B Companies Can Reach Customers Through Social Media

You post regularly but you haven’t quite managed to reach new customers using social media. No one’s clicking, no one’s commenting, and you’re watching your engagement numbers dwindle. It’s a frustrating time for B2B companies. With a few tweaks you can turn that frustration around. Here are eight ways to improve your social media marketing, reach […]


Social Media Strategy for Technology Companies

Social media strategy differs for every type of business. Technology companies require a different approach from, say, your typical shoe store. Here are some recommendations for social media strategy for technology companies to help you optimize your social media strategy for best results. First, Why You Need a Strategy Strategy, you say, why bother with […]


10 Things You need to Know About Social Media Marketing Right Now

Here’s the thing about social media: it’s constantly changing. What worked or was trendy last year is now old news. Every year, Social Media Examiner releases its annual Social Media Marketing Industry Report and looks at how marketers are using social media to grow their businesses.  Lucky  for you, I’ve picked a few highlights from […]


Social Media Success for Business

Learn how to use Social Media for Business Drive Breakthrough Business Growth This Social Media Success for Business white paper explores the opportunities and challenges in social media marketing and outlines practical solutions for assessing the return on investment of your initiatives, from social networking sites to blogs to syndicated videos. Social Media Success for Business covers […]


How to Leverage Social Media to Generate More Business Leads

Do you believe you’re doing everything you can to generate more business leads and grow your brand. Yes, you’re adding posts regularly to your blog, sending out targeted emails and keeping your website high in the rankings. But there’s more to inbound marketing than pitching a gigantic virtual tent and waiting to see who drops by. […]


Social Media for Business

Next year will be here before we know it bringing with it a new opportunity for engaging your business in the social media sphere. In fact, we’re going to go ahead and say you should make strengthening your social media presence your top New Year’s resolution. We could cite many reasons why your business needs social […]


5 Ways to Grow Your Email List with Social Media

Email List – Grow It Organically with Social Media Some things simply never go out of style, like the little black dress, for instance. It’s versatile, looks great dressed up or down, and works for any occasion. In marketing, the email list is the little black dress that never goes out of style. You can […]


CEOs of Mid-sized Companies Slow to Use Social Media

I ran across this interesting survey of CEOs of mid-sized companies and how they’re using social media. I’ll share it with you here because no matter what sized company you’re in, social media will become even more important in the coming decade for marketing, customer relationships and product innovations. (Image: New Survey of CEOs […]


The Risk of Social Media Marketing for Executives

You’ve more than likely known for some time now that social sites and social networking aren’t just for chit-chatting. Used wisely, they’re a gold mine for businesses: for sales and marketing, as well as for managing customer relationships and company reputation. Like many business leaders, however, it’s confusing to know just how to participate successfully […]