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Online marketing using good content and social media is by far the most cost-effective way to get new business, when done effectively. You may already be using some content marketing strategies. But sometimes it’s tricky to do this well and get results. You can waste a lot of time doing the right things the wrong […]
Since 2009, Google’s belied its CEO’s contention that Microsoft (with its Bing search engine) is its biggest competitor. If Google Wave, Google Buzz, and now Google+ are any indication, they are far more concerned with getting ahead of Facebook than anyone else. Wave was introduced at the Google I/O conference in May 2009, but it […]
Have you noticed how fast things are changing? It’s easy to get overwhelmed when it comes to marketing strategies, social media updates, and staying up with what customers want. And now mobile devices require changes in the way your messages are delivered. I think many professionals welcome the shift in marketing strategies away from advertising […]
Companies like Starbucks, Nokia, P&G, and BMW are using social media to transform the way they innovate. Starbucks launched My Starbucks Idea, a website to crowdsource ideas for their products, customer experience, and social responsibility programs using Force.com, a cloud computing application offered by customer relationship management (CRM) and cloud computing juggernaut Salesforce.com. Starbucks has […]
Taking on social media for your business is an all or nothing proposition. By that, I don’t mean go out and set up company accounts and profiles for every social media network on the planet. Not only is that impractical, but it can damage your company’s brand rather than enhance it. As more and more […]
An employee talking to your customers about a product or service that they themselves contribute to is a potential gold mine for your company. Where else can you find someone who knows the industry you are part of, what your offering brings to that industry, and can get down into the nitty-gritty details that can […]
Social media marketing, as you know, is about building relationships rather than shouting to an audience, about long-term credibility rather than quick, flashy attention-getting stunts. It pays to put long-term effort into your social media presence, but that doesn’t mean you can’t also use it to make a big splash for a special occasion. And […]
Are you turning leads into profits for your business? For all the buzz about online marketing, social media, building relationships with prospects, you know what you really want is business. Online marketing firms tell you to publish quality content on a blog, update Twitter, YouTube and LinkedIn, and make it easy for visitors to find […]
Businesses are just starting to use social media as a key strategy for growth. Some are hesitant, however. I don’t think social business is ever going away, although the tools are rapidly changing. Many small businesses aren’t clear which tactics are best for their company, and how to get the most out of their social […]
HubSpot implementation, Inbound marketing, Campaign execution, Social media marketing
