Learn how to use Social Media for Business

Drive Breakthrough Business Growth

Social Media Success for Business
This Social Media Success for Business white paper explores the opportunities and challenges in social media marketing and outlines practical solutions for assessing the return on investment of your initiatives, from social networking sites to blogs to syndicated videos. Social Media Success for Business covers how you can:

Social media marketing is rapidly becoming a critical mechanism to influence and drive key business objectives.


  • Better understand, engage, and target social media users
  • Understand social media payback in the context of the overall online marketing mix
  • Understand the total impact of impression-based campaigns
  • Appropriately attribute credit to social media channels and campaigns
  • Use social media analytics to continually refine and improve initiatives


67% of Twitter users who become followers of a brand are more likely to buy that brand’s products