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It’s only been about a week since Google announced it was dropping the Google authorship pictures that used to be displayed during a Google search, and already the fallout has become fast and furious. In the world of SEO, content marketing and social media for business, the reaction is split evenly; approximately one half of those you […]
“What social media platforms should I be on?” I get that question a lot. And the simple answer is, you should be where your prospects and customers are. While we thoroughly research, analyze and develop strategy when we onboard a new client, there were some things that I was pretty comfortable stating based on […]
Google announced another change to its search result pages that have set SEO minded folks ablaze: In-Depth articles that highlight topics that Google considers “high quality” and well…in-depth! Whenever Google proposes a change that impacts how you create online content, people start asking questions about the reasons for the shift and the benefits for them. The […]
When it comes to excuses from the sales team about inbound marketing, we’ve heard them all. If you have people on your team that say they want to attract leads and increase conversion rates but don’t want to do inbound marketing, these lame excuses may already be familiar to you. 1. We’re a B2B business […]
Last week, one of the biggest proponents of search engine optimization, SEOMoz, announced that they were rebranding their company and becoming Moz, a provider of analytical tools to help people in their inbound marketing endeavors. The writing had been on the walls for some time, I think. Rand Fishkin posted a Whiteboard Friday video blog […]
Inbound marketing is all the rage and for a very good reason. It may go by other names – digital marketing, online marketing, content marketing, etc. – but, it’s of critical importance right now for a number of reasons, including: Buyers’ fingers no longer do the walking in the Yellow Pages. Now, buyers go online […]
How effective are you at attracting the right kind of visitors to your website and generating qualified leads? You need more than a healthy PPC budget and a website to generate high-quality leads online. You need to become an expert at TOFU marketing. In inbound marketing, the Top of the Funnel (TOFU) is the area […]
We know this might be going out on a limb here, but we think Shakespeare might have been wrong. “What’s in a name? A rose by any other name would smell as sweet,” declared Juliet from the balcony as she pined for her star-crossed lover, Romeo. But when it comes to SEO and keywords, a […]
Company Blog – Time to Get Started Today’s consumers go to the web before they go anywhere else to learn about businesses and business opportunities. You know this, and so you developed a dynamic, engaging website to greet these clients when they arrive. However, a lot of businesses have yet to start a company blog […]
What would your customers tell you about your sales people’s worst habits? Here are 16 bad sales habits that creep into conversations with customers. I came across this in an interesting book this week – a revised version of Marshall Goldsmith‘s best-selling leadership book specifically addressing the changing issues of sales: What Got You Here […]
