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Landing Pages – Planning for Success When you host a party, you include an RSVP so you can plan. Knowing how many guests will attend means you know how much food to prepare, how much wine to buy and how many chairs to set up. Fail to include the RSVP and you have to plan […]
Understanding who your customers are and what motivates them to buy means better marketing and more sales. It may seem silly, but actually outlining a sketch of who your ideal customer is can be beneficial in this situation. To learn more of what a buyer persona is check out this Wikipedia definition. Here are some suggestions for […]
How can you adjust your blog strategies if your business needs to reach different customer segments? Let’s say you sell accounting software to big businesses, small businesses and freelancers. Clearly, you wouldn’t want to send the same marketing message to all of these groups, as it can be confusing. Sending a mixed message turns off […]
I recently read an Entrepreneur Magazine’s online article written for small business owners by entrepreneur extraordinaire Richard Branson. Sometimes business advice is so plentiful it’s hard to know what to focus on for business growth. I like having a few key tips to narrow the path a bit, don’t you? With guidelines such as these, […]
The business press loves to attack big corporations and point out CEO mistakes which cause earnings to slip. I’m cautious about negative hype because journalists know bad news sells better than good news. Yet it’s crucial to pay attention to the CEO mistakes journalists love to point out. When Microsoft, Google, and other huge corporations […]
If traditional marketing (ads, PR, branding, big corporate announcements) is dying as some proclaim, what’s next? Surely social media isn’t the only solution, or is it? Social media marketing still represents a small percentage of marketing efforts. Not only are the results mixed, but no one can decide on how to measure it. And yet […]
I think everything we do in business needs to have a strategy behind it. I notice sometimes people struggle with the difference between strategy and tactic. “Our strategy is to build up an email list through social media and webinars, then drive people to our webpages for web sales.” Those are all tactics, not strategies. […]
Complaining is easy. We’re predisposed to see what’s wrong. Neuroscientists call this the “negativity bias.” When you’re perceptive and have a few miles on your career path, you’re good at spotting the potholes in the road In the work I do as a business growth consultant, I listen to a lot of complaining. It’s my […]
Knowing yourself well is truly key when it comes to running a business. You have a lot of choices about where to spend your time, energy and money. If you don’t know your strengths and weaknesses, and don’t plan your business with those in mind, you’ll find yourself spinning more wheels than a stunt driver […]
Social media, blogging and search engine optimization (SEO) have led to substantial shifts in the way companies market themselves. There is even a new term, “inbound marketing” to represent this new marketing paradigm. Predicated on the idea that by creating great, helpful and relevant content and engaging customers in online conversation, a company can draw […]
