Ariad Partners served as Rybbon's outsourced marketing team, running one to two multi-channel campaigns per month across SEO content, social, PR, and guest blogging. Leads grew 265% in eight months and 25 keywords reached Google's top 10. Rybbon was acquired by Blackhawk Network in August 2021.
The challenge
Rybbon was a VC-funded startup that needed to accelerate growth quickly without building an internal marketing team. The company needed Marketo expertise for complex workflows and multi-channel campaigns, and had three goals: increase qualified leads, increase conversions, and build brand awareness inside its partner ecosystem.
The solution
- Launched one to two multi-channel campaigns per month combining SEO content, social media, PR, and guest blogging.
- Managed all partner events, including Qualtrics and TMRE, from booth design through on-site execution.
- Ran full SEO and CRO audits, then took over PPC management six to twelve months into the engagement as the program matured.
The results
Leads grew 265% in eight months, and 25 target keywords reached Google's top 10, turning organic search into a dependable pipeline channel alongside the campaign work. In August 2021, Rybbon was acquired by Blackhawk Network.
"Ariad helped us successfully execute our campaigns. The team is responsive, collaborative and always comes with a can-do attitude. We get on-demand access to a variety of marketing specialists."
"Kristy and her team quickly took charge and ownership of all deliverables. I didn't have to worry about whether things would get done. I knew Ariad was executing, every single time."
What this means for your business
Rybbon needed a full marketing team without hiring one, which is exactly the position most funded startups and growing SMBs are in. If you need senior marketing execution without the headcount, our inbound marketing programs work the same way.
