Ariad Partners helped OneDigitalTrust, a SaaS startup, realize exponential growth in just 4½ months, increasing website visits by more than 1,244%, new user sessions by more than 832%, and MQLs by 700%. OneDigitalTrust provides on-demand estate and legacy planning through its digital estate planning software and customizable platform, and partners with financial institutions and other trusted advisors to offer estate planning to their clients and members.

The challenge

OneDigitalTrust struggled to demonstrate validity in the marketplace and to generate leads and partnership opportunities. The company relied heavily on search engine marketing and LinkedIn advertising to build awareness, and despite those efforts, it continued to miss the mark month after month. Without an internal marketing and development team, OneDigitalTrust needed an agency that could quickly assess its marketing performance, generate quick wins, establish prospects, and design and implement a strategy that would produce results. Its goals were clear: more qualified leads, more conversions, and stronger brand awareness.

The solution

Ariad Partners moved fast, putting the foundation and the campaigns in place at the same time:

• Implemented a closed-loop system with HubSpot marketing and sales automation.
• Created and launched multi-channel campaigns at a rate of one to two per month, including SEO-optimized content, social media, online PR, and guest blogging.
• Completed a full SEO audit and began optimizing the site for search.
• Audited the website and workflows for conversion rate optimization and made changes to improve the conversion rate.
• Updated design assets, giving OneDigitalTrust a more design-forward, professional appearance.

The results

All of these results came in just 4½ months. Website visits increased by more than 1,244%, new user sessions by more than 832%, and MQLs by 700%. The website went from generating zero new contacts to producing inbound contacts, MQLs, and blog subscribers. Engagement improved across the board: bounce rate dropped 60%, page views rose 15%, and average session rose 7%. On LinkedIn, organic impressions grew 258% and followers grew 28%.

What this means for your business

OneDigitalTrust's results came from the same system Ariad Partners builds for SMBs today: content that answers real buyer questions, SEO and visibility work that puts it in front of them, and a connected HubSpot foundation that turns interest into tracked pipeline. If you're spending on ads and still missing your lead goals, our inbound marketing programs start with the same playbook.