Case Study
Federal News Network
Ariad Partners cleaned up, integrated, and optimized Federal News Network's data and CRM, uncovering tens of thousands of valuable contacts hiding in its datasets. Better data and segmentation sharpened campaign targeting and improved conversion rates, new integrations cut marketing costs by bringing outsourced processes in-house, and the team hit and continues to hit its annual targets. Federal News Network covers the latest issues and breaking stories within the U.S. government that affect federal employees and their communities.
The challenge
Federal News Network was struggling to manage large datasets spread across multiple databases. Outdated and inconsistent data made segmentation and targeting ineffective, and both were vital to reaching the company's goals. The team also lacked the internal resources and knowledge to optimize its marketing automation and email platforms, which dragged down ROI.
The solution
Ariad Partners implemented a data management and conversion rate optimization strategy covering data clean up, data analysis, data integration, and data-driven marketing.
- Closed gaps across the martech stack, adding custom fields, workflows, and integrations.
- Improved segmentation for better targeting, reporting, and analytics.
- Audited email and landing pages so the internal team could improve conversion rates.
The results
The clean up uncovered tens of thousands of valuable contacts that had been hiding in Federal News Network's datasets. With cleaner data, the team targeted campaigns more precisely and improved conversion rates. New integrations significantly reduced marketing costs by bringing previously outsourced processes in-house. With better data quality, processes, and reporting, Federal News Network hit its annual targets and continues to hit them.
"Ariad Partners understands the challenges faced by a company with multiple silos of data and an active, agile marketing team. Their expertise helped us hit our annual targets."
What this means for your business
Federal News Network's results came from the same system Ariad Partners builds for SMBs today: clean, connected data, a CRM set up to segment and report on it, and campaigns that turn that data into tracked pipeline. If your contacts are scattered across systems and your marketing can't target the right people, our inbound marketing programs start with the same playbook.
