Ariad Partners became Bright Apps' marketing partner, increasing organic traffic 579%, leads generated 127%, and new opportunities 150%. Bright Apps grew its B2G business by roughly 500% and its B2B business by a similar amount, and has since introduced new partnerships and brought new products to market. Bright Apps develops custom, end-to-end software solutions and has worked with Fortune 500 companies, startups, and the U.S. government.

The challenge

As a technical company, Bright Apps did not have much marketing knowledge in-house. It needed an agency partner that understood both the technology space (B2B) and the government space (B2G). Bright Apps also needed to build brand awareness, and it was concerned about its website's overall design and lack of conversions.

The solution

Ariad Partners started with a full SEO audit and an inbound marketing strategy for Bright Apps, then built from the brand out:

• Designed the Bright Apps logo and an SEO-optimized, mobile-responsive website.
• Implemented a complete inbound marketing campaign with targeted content offers, educational blog posts, SEO, and social media.
• Implemented an account-based marketing plan built around Bright Apps' target agencies and buyer personas.

The results

Organic traffic increased 579%, leads generated rose 127%, and new opportunities grew 150%. Bright Apps grew its B2G business by roughly 500% and its B2B business by a similar amount. With that momentum, the company introduced new partnerships and brought new products to market.

What this means for your business

Bright Apps' results came from the same system Ariad Partners builds for SMBs today: content that answers real buyer questions, SEO and visibility work that puts it in front of them, and targeted campaigns that turn interest into tracked pipeline. If you sell technical services and need marketing that speaks your buyers' language, our inbound marketing programs start with the same playbook.