Ariad Partners led SEO, AI search visibility, and content strategy for 5 Star Interpreting, nearly doubling organic traffic and growing ranking keywords more than 2.5x in under a year. Eight priority keywords now hold the #1 position in Google, up from three, including high-intent searches in Salt Lake City, Chicago, and Springfield, Illinois. 5 Star Interpreting is a Deaf- and interpreter-owned ASL interpreting agency serving Utah, Idaho, Illinois, and Georgia, with video remote interpreting (VRI) available nationwide.

The challenge

5 Star Interpreting delivers on-site ASL interpreting in four states and VRI nationwide, but its website wasn't showing up for the searches that matter most: people looking for an interpreter in a specific city, for a specific setting, right now. Location coverage was thin, service pages weren't built to rank, and the site had technical issues holding back how Google and AI search tools understood the business. The agency needed visibility in each market it serves and content that reflects its standing as a Deaf- and interpreter-owned company.

The solution

Ariad Partners built a search program around the way 5 Star Interpreting's clients actually look for help:

• Built and optimized location pages for Salt Lake City, Chicago, Atlanta, and Boise to win local, high-intent searches.
• Strengthened service pages for on-site interpreting, VRI, Certified Deaf Interpreters (CDI), large events, and specialized settings.
• Published educational content on Deaf culture, ADA compliance, and choosing the right interpreter, building authority with both clients and the Deaf community.
• Resolved technical SEO issues and structured the site so search engines and AI answer engines could clearly understand the business, its services, and its markets.

The results

Organic traffic nearly doubled in under a year, reaching 521 monthly visits in October and overtaking a direct competitor that had led it a year earlier. The number of keywords the site ranks for grew more than 2.5x, to 219, and 43% of organic traffic now comes from non-branded searches: people looking for interpreting services, not for 5 Star by name. Eight keywords now rank #1 in Google, up from three. Against its tracked competitors, 5 Star Interpreting now holds the most keywords in the top 10 (24), top 20 (33), and top 100 (62). Local and service pages drove the biggest gains: "interpreter services salt lake city" climbed from #54 to #1, "asl services for large events" from #70 to #1, "asl services salt lake city" from #21 to #1, and "translation services springfield illinois" from #11 to #1. Illinois searches like "interpreting agencies in illinois" and "springfield interpreting services" moved from outside the top 60 to the top three. Educational content gained ground too, with "deaf communities" rising from #73 to #11 and "what is culturally deaf" from #98 to #17. The momentum continued into the most recent quarter: in 90 days, 31 tracked keywords improved and 12 ranked for the first time, "virtual remote interpreting services" climbed from #51 to #17, and "deaf interpreter" jumped from #76 to #29.

What this means for your business

5 Star Interpreting's results came from the same system Ariad Partners builds for SMBs today: content that answers real buyer questions, SEO and AI visibility work that puts it in front of them, and pages built for every market you serve. If your customers search by city and service and aren't finding you, our inbound marketing programs start with the same playbook.