SEO Consulting Services

Benefits of SEO Consulting Services by Ariad Partners

Increase efficiency of your in-house team

Gain insights into what your target audience searches online

Attract the right audience that is interested in your offerings

Improve your current traffic by fixing technical and content issues

Improve current rankings through efficient internal linking

Find SEO issues before migrating from development to production environment

Learn successful tactics used by your competitors to attract the audience

Be on top of Google for all related keyword searches

Engage your target audience with the right content strategy

Identify websites visited by your target audience and design tactics to drive referral traffic

Integrate SEO with your marketing campaigns

Take advantage of continual web growth every year

Take advantage of E-Commerce growth trends

Professional SEO Consultant Services For the Ultimate Competitive Advantage

Let our SEO consultants and digital marketing specialists give your website a strong edge in search results. As one of the leading SEO consulting services, we make it our job to give your website and social media presence a thorough health check. Based on the findings of this assessment, we recommend an on-page optimization and development strategy that is based on your specific needs.

You can count on our SEO consultancy services to turn your website into a search engine friendly, lead generation machine. Contact us now to get started with the SEO consultation.

Our Clients

Overview

SEO needs to be integrated with your product and service strategy. An SEO consultant can help you do that. But finding a good SEO consultant is like finding needle in haystack. Often businesses opt for low priced SEO consultants who promise the world but disappear when they are needed the most. Businesses burn a lot of cash without any results on the wrong SEO consultant and finally give up their online business success.

We noticed that our clients hired wrong SEO consultants and were frustrated with the bad SEO service they received. That’s why we set up our own team of SEO consultants who are experts at integrating SEO with business strategy. Our SEO and inbound marketing consultants learn about our clients’ businesses and work on a sophisticated SEO strategy to help them with online marketing success.

The SEO consulting services by Ariad Partners is custom designed to help you with strategic SEO development and execution across various phases of SEO.

WHERE YOU’VE SEEN US

WE ARE A HUBSPOT CERTIFIED PARTNER

What Our Clients Say

I brought Ariad Partners in to help advise us on several inbound marketing challenges we were facing, including marketing automation, SEO and content marketing. Ariad Partners combines good strategic thinking with sound tactical advice and execution assistance. They went above and beyond for us, delivering more value than promised or expected. I would highly recommend Ariad Partners to anyone looking to sort out these and other marketing-related challenges.

Steve HerrmanEVP Global Marketing Alliances, Oniqua Pty Ltd

Ariad Partners provides incredible value. We have seen our incoming website leads increase 600%. The Ariad team has gone above and beyond what was promised. They’ve become a member of our team and a trusted adviser. If you’re considering hiring someone to help with your inbound marketing, I highly recommend and encourage you to contact Ariad Partners.

Angelo PassalacquaAssistant Manager, BURG Translations, Inc.

Who Benefits from Ariad Partners’ SEO Consulting Services?

SEO consulting services by Ariad Partners benefit you if:

You have an in-house team of technical and content experts but no SEO experts

You have an in-house SEO team with less experience or who is overloaded with other tasks

You want to integrate SEO with other marketing campaigns but you’re not sure how

Your current SEO efforts aren’t helping you to get targeted traffic

You need a custom SEO strategy tailored to outrank competitors

Ariad Partners has Helped Hundreds of Clients with SEO

Here are some examples of our projects:

Improving search engine traffic for BURG Translations

Improved search engine traffic by 253% and search impressions by 1150%

This client is a leading translation company for both B2B and B2C markets based in Chicago, Illinois. With a dedicated team of inbound marketing experts including, an SEO expert, technology manager, and content writer, we assisted them with:

Inbound marketing strategy
Inbound marketing execution
Lead generation
Keyword research
Competitive research
Opportunity analysis
Website architecture development
Website design and technology development
Content strategy
Content creation
On page SEO
Technical SEO
Local SEO
Prevented negative SEO

Grew search traffic for startup by 80% and search impressions by 320%

This VC-backed startup delivers an object storage solution for Enterprises. With a team that included an inbound marketing expert, SEO expert, and technology manager, we helped this client with:

Inbound marketing
Lead generation
Keyword research
Competitive research
Opportunity analysis
Website architecture development
Website design and technology development
Content strategy
On page SEO
Technical SEO

Improving search traffic for Lorraines4Women

Improved search traffic by 780% and search impressions by 1400%

This client is a boutique e-commerce company that finds unique and high quality accessories for women to add color and style to their wardrobes. Our team, which included an inbound marketing expert, SEO expert, and technology manager, helped this client with:

Keyword research
Competitive research
Opportunity analysis
Website architecture development
Website setup on Shopify
Content creation
On page SEO
Technical SEO

What’s included in SEO Consulting Services

SEO Strategy Development

Ready to market your business across search engines but aren’t sure where to start? We will help you develop a custom SEO strategy using the following process:

Analyze your audience

Assess opportunity and gap

Conduct SEO audit

Assess competitor landscape

Develop website architecture and wireframe

Develop content strategy

Create content marketing strategy

Establish goals in your analytics system

Website Migration

Planning to migrate your website to a new domain? Website migration has the potential to drop your hard earned traffic to zero if done incorrectly. Ariad Partners has years of experience in website migration, and help our clients plan and execute website migration while retaining the traffic and search equity. We create a snapshot of your live website and make sure that the content is not deleted when the new website is in development environment. Any platform changes such as .net to PHP are taken in to consideration as these lead to URL changes. Below is our website migration process:

Crawl your live website and create a snapshot
Analyze inbound links
Analyze internal linking
Create a plan for 301 redirect
Conduct SEO audit of live site
Analyze high traffic landing pages
Preserve on-page optimization
Create Google Webmaster Account
Evaluate the SEO impact of new CMS

SEO Audit of Website Code and Content

Every website uses different technologies such as PHP, Java, .net, etc. These technologies have their own issues that might prevent your website from being discovered and indexed by search engines. Some of the technical problems of a website include:

Bad URLs

Duplicate URLs leading to duplicate content

Parameter in URLs leading to duplicate content

Trailing and non-trailing slashes in URLs

No use of 301 redirects

Excessive number of broken URLs

Pages with thin content

Slow page load speed

Chain of 301 redirects

Incorrect XML sitemap configuration

Non discoverable content due to blocking java scripts

No use of rich snippets across image and video files

Website architecture issues

Content issues include

Duplicate title, description, and heading

Incorrect content targeting

No use of Call to Action across the website

User generated content

Content copied on other websites

Here’s an example: one of the websites that we were working with had thousands of video pages indexed on Google. These pages only had embedded videos and no content on them. This is treated as thin content by Google, but the client was unaware about the problem these individual video pages created. Fixing the videos, content, and other technical issues helped the client improve rankings and traffic to their website.

We assess and provide recommendations in your SEO audit for elements like: website architecture, semantic tags (title tags, meta description, headings), indexing and crawling issues, media optimization (images and videos), page load speed, URL formatting, geo-targeting, visitor engagement, conversion gaps, UGC implications and more.

Opportunity and Gap Analysis

Your audience searches for several variations of keywords when seeking your products or services. Opportunity and gap analysis helps to improve your business and product strategy by uncovering the total demand across each segment and targeting each individually.

For example, you own an online medicine website and you want to know the searches made by an aging audience so that you can create resources to attract them and sell relevant products. Your opportunity analysis might reveal that more of your aging audience lives in Florida and West Virginia; they suffer from diseases such as arthritis, hypertension, and diabetes primarily; and more aging men suffer with disabilities as compared to women. This information helps you to create relevant content resources to attract this audience. Ariad Partners helps you uncover online opportunities for each segment you target. Gaps are the topics for which search volume is strong but you have a relatively low share of visits to your site.

Google Penalty Audit

Have you been penalized by Google for spam links or impacted by recent Panda updates? Did your traffic slide down? We can isolate the problems that resulted in the traffic drop and make improvements to your website so you get back in Google’s good graces. Below is our Google penalty audit process:

Analyze traffic before making fixes

Conduct SEO Audit of website code and content

Audit Google webmaster tools

Isolate and fix internal linking issues

Analyze external links

Review anchor texts

Check for thin content and duplicate content

Remove unwanted links through outreach

Disavow bulk spam links

Send reconsideration requests to Google

Competitor Analysis

You might have done good deal of work on page optimization but maybe you are still beaten by the competition in search results. A competitor analysis uncovers who your direct and indirect competitors are, which keywords they’re ranking for, and they achieved those rankings. Below is our competitor analysis process:

Create a list of direct and indirect competitors in search engines

Analyze their website architecture and popular content

Analyze keywords targeted by the competitors

Analyze the link footprint of your competitors

Analyze the paid campaigns

Evaluate competitors social media presence

We create custom recommendations based on this analysis to improve traffic and rank of your website.

Content Strategy

Google aims to provide the best content so that searchers can find what they’re looking for. You need to provide the best content for your target audience. Providing in-depth and relevant content to your target audience will help you to attract them, engage them on your website, and convert them into leads or customers. Below is our content strategy process:

Analyze your target audience
Assess the total online opportunity across each segment
Analyze your competitors’ content

Based on this analysis, we recommend a content strategy that encompasses:

Modifications to website architecture to improve targeting

New website features

On-site content topics

Off-site content topics

Outreach campaigns

Content Writing

You already have figured out the topics for which you need content but don’t have the time to do it yourself. We are here to help you. Content writers at Ariad Partners create well-researched content pieces to hook your target audience. Our content writers use a process to write content for targeted topics. Below is our process for content writing:

Study your target audience

Interview the domain expert about the topic

Conduct secondary research (source website is cited in the final content for attribution)

Use conversational style of writing

Structure your content for engaging readers

Send you the initial draft

Review changes are incorporated and final document is released

Website Restructure

Restructuring a website needs to done with precaution, or it can result in a huge traffic drop. Your website visitors bookmark a lot of URLs, and external websites link to many content pages on your website. A site restructure can lead to broken pages on the website as the content is moved from old URLs to new. You want your visitors and search engines to reach the right pages after the restructure process. We help our clients restructure their new website with a minimal drop in traffic and link equity. Below is our process for website restructure:

Analyze traffic before the site restructure

Conduct SEO audit of website code and content

Crawl the website to create a snapshot

Fix the existing broken pages

Map old URLs to new ones

Add 301 redirects

Optimize all content

Update the XML sitemap once the website is live

Test the live site for URL mapping

Monitor the website for organic traffic and fix any issues

Link Building Strategy

You want to market your content to earn new audience links but you’re not sure how to do it. Ariad Partners will research unique strategies for your industry that will help you acquire new website visitors and links from relevant websites. Below is our process:

Analyze competitors to find niche resources

Create a list of business partners, associates, and service providers to get links

Create a list of industry organizations

List websites that mention you but do not link to you

Find relevant legitimate directories

Develop strategies for reaching out to journalists

Make a list of resource websites for your outreach campaign

Create tactics to find industry leaders who can be interviewed

Find competitors broken links for your outreach campaigns

Create strategy to build links through internship posting and charitable organizations

Create topics based on proven existing content shared by your target audience

Create a list of websites for guest post opportunities

Develop ideas for a contest in your niche

Implementing Changes on your Website

With SEO consulting services, if you need help with the execution of your SEO plan, we have all the resources to help you succeed. We help our clients with website design and development, SEO, content creation, and outreach campaigns.

Request a Proposal or

Get More Information About Our SEO Consulting Services

Please call us at 703-728-1336 to find how Ariad Partners can help you with SEO Consulting Services, or send us an email to: Info@AriadPartners.com