Ready to market your business across search engines but aren’t sure where to start? We will help you develop a custom SEO strategy using the following process:
Planning to migrate your website to a new domain? Website migration has the potential to drop your hard earned traffic to zero if done incorrectly. Ariad Partners has years of experience in website migration, and help our clients plan and execute website migration while retaining the traffic and search equity. We create a snapshot of your live website and make sure that the content is not deleted when the new website is in development environment. Any platform changes such as .net to PHP are taken in to consideration as these lead to URL changes. Below is our website migration process:
Every website uses different technologies such as PHP, Java, .net, etc. These technologies have their own issues that might prevent your website from being discovered and indexed by search engines. Some of the technical problems of a website include:
Content issues include
Here’s an example: one of the websites that we were working with had thousands of video pages indexed on Google. These pages only had embedded videos and no content on them. This is treated as thin content by Google, but the client was unaware about the problem these individual video pages created. Fixing the videos, content, and other technical issues helped the client improve rankings and traffic to their website.
We assess and provide recommendations in your SEO audit for elements like: website architecture, semantic tags (title tags, meta description, headings), indexing and crawling issues, media optimization (images and videos), page load speed, URL formatting, geo-targeting, visitor engagement, conversion gaps, UGC implications and more.
Have you been penalized by Google for spam links or impacted by recent Panda updates? Did your traffic slide down? We can isolate the problems that resulted in the traffic drop and make improvements to your website so you get back in Google’s good graces. Below is our Google penalty audit process:
You might have done good deal of work on page optimization but maybe you are still beaten by the competition in search results. A competitor analysis uncovers who your direct and indirect competitors are, which keywords they’re ranking for, and they achieved those rankings. Below is our competitor analysis process:
We create custom recommendations based on this analysis to improve traffic and rank of your website.
Restructuring a website needs to done with precaution, or it can result in a huge traffic drop. Your website visitors bookmark a lot of URLs, and external websites link to many content pages on your website. A site restructure can lead to broken pages on the website as the content is moved from old URLs to new. You want your visitors and search engines to reach the right pages after the restructure process. We help our clients restructure their new website with a minimal drop in traffic and link equity. Below is our process for website restructure:
Google aims to provide the best content so that searchers can find what they’re looking for. You need to provide the best content for your target audience. Providing in-depth and relevant content to your target audience will help you to attract them, engage them on your website, and convert them into leads or customers. Below is our content strategy process:
Based on this analysis, we recommend a content strategy that encompasses:
You already have figured out the topics for which you need content but don’t have the time to do it yourself. We are here to help you. Content writers at Ariad Partners create well-researched content pieces to hook your target audience. Our content writers use a process to write content for targeted topics. Below is our process for content writing:
You want to market your content to earn new audience links but you’re not sure how to do it. Ariad Partners will research unique strategies for your industry that will help you acquire new website visitors and links from relevant websites. Below is our process:
